PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary. Out of Home Strengths The big audience. Out of home is the only form of media which can deliver an unsplintered audience. […]
Courtesy of Daktronics OOH Advertising When you measure IQ, typically you think of an intelligence test. But what if we told you there’s another IQ test that measures brilliance, specifically for digital Out of Home billboards? We’re talking about Image Quality. Breaking it down When you think of image, it […]
Hari Sundaresan, Chief Procurement Officer of BT Group, one of Britain’s biggest companies and advertisers, will deliver a keynote at this year’s FEPE International Congress in Sorrento on June 6-8, looking at the growing role and importance of procurement as a strategic sourcing function within BT and how this flows […]
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]
A unanimous three-judge appeals court said Scenic Kentucky cannot challenge the state’s regulation of digital billboards and vegetation control because Scenic does not have “standing” in court. Background In late 2015, the Kentucky Legislature approved bills to regulate digital billboards and allow vegetation control along roadways. Scenic Kentucky challenged both […]
The Whiteheart Outdoor Advertising plant is for sale. Insider talked with Whiteheart’s broker, Stephen Minnich of Piedmont Business about the transaction. Steve, Tell us about the plant. Whiteheart Outdoor Advertising Company owns 18 sign structures with a total of 35 sign faces, all of which are offered for sale. […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
For a week, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by 31 out-of-home operators is a global effort to raise awareness about populations of species in […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The board reads to the Speedway Boulevard exit and travelers southbound to Charlotte. Ken Parrott is GeneralManager. Parrott […]
IBOUSA member Sharrod Delia runs Louisiana-headquartered Delia Outdoor Advertising. He’s also an outdoors buff: We love the outdoors. Love teaching my kids what my dad taught me. Respect of all wildlife and appreciation for what God provides. We are avid duck and deer hunters. Here’s Sharrod with a deer he […]
