Other News

PJ Solomon on the tax bill and out of home

Mark Boidman, Christian Bermel and Brandon Yoshimura of PJ Solomon have prepared a concise 1 page overview of the impact of the tax bill on the Out of Home industry.  Good news.   Disclaimer This presentation has been prepared solely for informational and illustrative purposes and is not to be […]

Company of the Day: The Nashville Sign

Company:  The Nashville Sign Market:  Tennessee Headquarters: 4505 Harding Pike, Suite 81W, Nashville, Tennessee  37205 Phone: 615-613-6218 The Nashville sign is an iconic billboard which is located at 1615 Broadway at the Broadway/West End Split in downtown Nashville.  The sign was originally constructed as a static billboard (see picture on […]

Burkhart Billboard Creates Largest Santa Letter

SOUTH BEND, Ind.: There may not be a place to leave milk and cookies, but the newest holiday billboard from Burkhart Advertising Inc. is sure to get Santa’s attention this year. The design features a child-written message to Santa and appears across Burkhart’s expanding digital billboard inventory, aiming to be […]

Billboard Insider Classifieds December 23, 2017

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Reed v Gilbert Lawsuit in Indiana

Jeff Lee’s GEFT Outdoor has initiated a Reed v Gilbert lawsuit against the city of Westfield, Indiana.   GEFT wishes to put up a digital billboard in the city and has sued the city for damages because the city’s content-based sign code prohibits the digital billboard.  You can read the complaint here. […]

America’s Billboard…Is OOH’s workhorse being put out to pasture?

  By Jim Campbell, Executive Vice President, Circle Graphics The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards […]

Collvins on what to do when you’ve won the business.

Billboard Insider reader Claude Dicks has asked for an article about the process which makes sure that your sales reps are communicating well with the client and graphic designer.  Insider asked Debbie Collvins, Graphic Designer, Billboards, Etc. for her thoughts.  You can reach Debbie at debbie@billboardsetcinc.com. What common mistakes to […]

OAAA Nuts & Bolts: A change in OSHA Record-Keeping Requirements

By Chuck Wigger, Safety Director, Lamar Advertising Company, and a member of OAAA’s safety committee. I was (pleasantly) surprised to learn of a change in federal record-keeping requirements for minor injuries.  This is good news, which I’m pleased to share. Without fanfare, the US Department of Labor has partially exempted […]

Vistar and LiveRamp Partner for Digital Out-of-Home Targeting

NEW YORK – Dec. 21, 2017 – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a partnership that provides marketers with highly granular and scalable audience […]

Watchfire Hiring 2 new territory managers.

By Carol Wade, Marketing Director, Watchfire Signs In response to a healthy market, a significant expansion of new opportunities and a growing roster of billboard operator customers, Watchfire has announced that it will expand from five to seven sales territories in 2018. The company will be hiring two new territory […]