Many of you know that we often get asked, “When you are training OOH salespeople, if you boiled it down in the simplest of terms, what are you teaching them?” That’s easy…we are teaching to not look, act or sound like every other salesperson. If you want to be treated […]
Company: Intersection Markets: Nationwide US Headquarters: 470 Park Ave South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple 15 urban markets in the US. The company has deployed smart kiosks around New York City and in Newark. The […]
A Billboard Insider reader posed this question: What do you do to find and keep good operations and real estate people? Some of our thoughts: Offer equity or a performance bonus. Offer equity or a performance bonus to the right person. If you have a small company and your general […]
OAAA is unveiling another impressive lineup of industry leaders and innovators who will take the stage at the highly anticipated 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California. The 2024 OAAA Media Conference is a must-attend event for the […]
Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides […]
Last week, 28 year out of home veteran Jonathan Graviss talked about 3 traits of high performing out of home sales reps. Today he talks about about two out of home sales wins. What out of home sales are you proud of? I think back to my very first sale […]
Formetco has announced that their first 2024 safety class will be held in Duluth Georgia on February 19 through February 22. Billboard insider contacted Jim Poage, Formetco Safety Director and class instructor for the safety course, to get details on the upcoming class. Jim, could you give us a description […]
The Out-of-Home (OOH) advertising industry is abuzz with anticipation as the Independent Billboard Operators (IBO) Conference makes its way to Louisville, KY, from April 2nd to April 5th. This exclusive event promises to be a game-changer for OOH operators, providing a unique platform for networking, learning, and growth. Registration […]
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]
On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that’s going to be huge and […]
