This digital out of home advertising success story caught Insider’s eye. Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]
Cleveland, OH – March 7, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company’s Cleveland office is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city. The first campaign, designed […]
Company: Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone: 828-586-2737 Email: claude.allisonoutdoor@yahoo.com Allison Outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia with 1,213 […]
Insider noted a press release today from Las Vegas Billboards (LVB). Here is a portion of the release. Locally owned billboard company launches aggressive growth campaign LAS VEGAS – March 6, 2018 – Las Vegas Billboards LLC acquired two high-profile Las Vegas billboards for an undisclosed price, giving it 20 digital billboard faces […]
The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer. You can read the brief here. This gesture […]
A Maryland tax judge has upheld the City of Baltimore’s billboard tax, rejecting a constitutional challenge that free speech could be chilled by singling out one medium while not taxing radio, TV, and newspapers. The tax was imposed to raise revenue, “not on the right to disseminate information, ideas or […]
Did you know Los Angeles sits atop the third largest oil field in the country. Los Angeles is home to the largest boulder ever transported. This week’s Geopath Market Spotlight focuses on the Los Angeles DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Company: Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]
By Nancy Fletcher, OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a […]
Today’s update on iHeartMedia is via a Form 8-K filed March 5th noting that iHeart had entered into a Forbearance Agreement related to the interest payment that was due on February 1st in the amount of $106 million. As a part of that loan agreement iHeart had a 30 day […]
