Insider sees Alex Shunnarah billboards whenever he visits Georgia, Alabama and Florida. Shunnarah is a personal injury attorney whose firm is headquartered in Birmingham, Alabama. Shunnarah uses outdoor because they work. He partners with ad agencies and pr firms to direct spending. AL.com reports that Shunnarah has his face on 2,000 […]
Other News
Standard Outdoor Parent Closes On $25M Debt Facility
A press release on Business Wire recently announced the closing of a $25.0 million Senior Credit Facility for Standard Diversified Opportunities Inc.(“SDOI”) with Crystal Financial LLC. SDOI is a publicly traded holding company and is the parent company to Standard Outdoor out of Austin Texas. Standard Outdoor currently owns 384 faces […]
Company of the Day: Arena Outdoor
Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV 89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada. The company’s founder is Robert Kennerson. The company is building signs in Nevada on I-80 between Reno and Winnemucca. Insider talked with Kennerson about the […]
Billboard Insider Classifieds March 10, 2018
Billboards for sale classifieds cost $120 for 12 months, paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 for 12 months paid in advance by credit card. Billboard Insider will write a 200-700 word article publicizing the sale of your billboard plant for an […]
IHeartMedia Deadline Comes ……. And Goes
Insider reported on Monday that IHeartMedia and their lenders had entered into a Forbearance Agreement that gave iHeart until Thursday March 8th at 12:59 AM Eastern time to come up with a $106 million interest payment or enter into a restructuring agreement that they have been continuing to negotiate with their […]
9 Tips for Digital Billboard Safety
Here are 9 tips for digital billboard safety which Insider learned during Formetco’s recent safety conference. Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. If in doubt shut down the entire billboard. Most panels have battery backup. Make sure all […]
Regulatory Roundup
Winnipeg Manitoba is considering a $400-450 annual licensing fee for digital billboards to cover “ongoing costs for monitoring and enforcement or the operation and use of the digital sign over its lifespan.” Insider sees a worrisome trend of cities raising taxes and fees on out of home advertisers. We wrote […]
Successful Brands Invest in OOH
In case you missed it, an article in this week’s OAAA Outlook reviewed the WARC (World Advertising Research Center) February 2018 Global Ad Trends report. As illustrated below, a review of the WARC case studies from 96 countries revealed successful brands across the globe have allocated an average of 13 percent of their media […]
Company of the Day: Apple Outdoor
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]
Shassian on ipads for walls and 4 initiatives.
Outfront CFO Donald Shassian spoke at the 26th annual Deutsche Bank Media, Telecom and Business Services conference on Tuesday. Here are the highlights. On driving up out of home rates This has been an issue since Jeremy and I came on board…We’ve been putting an emphasis with our people to […]