NEW YORK – April 24, 2024 – Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. This collaboration brings unparalleled predictability […]
Lamar’s entire national footprint of 5,000 digital billboards to run on Cortex, Vistar’s CMS New York — April 24, 2024 —Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected […]
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Boston Miami Orlando Cleveland Baltimore San Diego Ft. Myers, Cape Coral Hartford-New Haven, CT Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, […]
At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to assemble a list of contractors who install vinyl and maintain billboards. Here’s a list of out of home contractors listed by the states in which they are active. We’ve itemized the services each contractor provides (e.g. […]
Many years ago, early 2000’s, I was in the market for a high definition TV. I went to a big box store to look at the product. When I entered the electronics section, there were about three sales folks standing around chatting with each other. None of them asked if […]
NEW YORK, April 23, 2024 /PRNewswire/ — The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, announced today that Michael Kassan will join its lineup of dynamic speakers at the 2024 OOH Media Conference taking place April 29 – May 1 in Carlsbad, Calif. In […]
Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 150 billboard displays including 90 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. He entered the billboard business in Southern California after graduating from New York University in 1984. […]
I’d like to call your attention to a recent Sixth Circuit court opinion impacting out of home. In Norton v St Bernard we argued that a local sign code was different from Austin in that this code layered content based exceptions on top of the content-neutral on/off-premise classification. This means […]
Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Remaining true to his deep-rooted passion and unwavering commitment […]
Yesterdays article on Would You Give Up Seven to Get One?, drew a lot of reader interest and a number of comments. We wanted to reshare those comments today. Our first reader ran an aerial Google Maps view which we show below along with their comments. “Access does look […]
