Other News

Company of the Day – Bass Ltd.

Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier. Insider caught up with Beau Sonnier for a conversation about the business. Can you share a little about the history of […]

Why Clear Channel Outdoor Employees Should Welcome A Spin-off

“I’ve said for years that CCO is just a piggy bank that Bain/Lee have totally abused.”  Insider heard those words recently from an experienced investor and dealmaker. Insider took a look at Clear Channel Outdoor’s financial statements to investigate this claim and the results were staggering.   Here’s what the equity […]

Geopath Market Spotlight: Norfolk

Did you know: Norfolk is home to the world’s largest naval base and the North American Headquarters for NATO. Norfolk has a total of 144 miles of shoreline between the lakes, rivers and the Chesapeake Bay. This week’s Geopath Market Spotlight focuses on the Norfolk DMA. Infographics for the top […]

Political Sales Opportunities for OOH

Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]

Company of the Day: Barnes Outdoor

Company: Barnes Outdoor Plant:  15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com President Mary Shakelford Barnes Outdoor Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio.  The company was started in1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards […]

Who Buys Clear Channel Outdoor?

Some people tell Insider that Clear Channel Outdoor will be put up for sale and JCDecaux will have the inside track.  Insider doubts Clear Channel Outdoor will go to a single buyer. It’s too big. Look at the analysis below.  Insider assumes a sale of Clear Channel Outdoor Americas (North and […]

What the OAAA member survey tells us about the future.

By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]

Keep The Change!

“Progress is impossible without change, and those who cannot change their minds cannot change anything” – George Bernard Shaw- How committing to a long term evolution strategy makes sense. It’s not a shock to anyone that we are experiencing a major pivot in business, from the way we purchase, market, buy […]

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

CCO stock outperforms market during first quarter.

Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%.  The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay […]