Other News

Lamar organic revenues up 0.7% during 4Q 2017.

Lamar’s fourth quarter 2017 financials can be summarized in this Sean Reilly quip: “We under-achieved on top-line growth, but its also fair to say, we did an outstanding job managing expenses.” Here are the highlights from Lamar’s fourth quarter 2018 earnings release and Seeking Alpha earnings call transcript. Revenue increased […]

Outfront organic revenues flat in 4Q 2017

Outfront reported flat fourth quarter 2017 organic revenues but increased cashflow due to controlled expenses.  Here are the highlights from the 4Q 2017 press release and the Seeking Alpha earnings transcript. Revenues increased 1% to $401 million during the fourth quarter of 2017.   Organic revenue, adjusting for acquisitions and currency […]

Geopath Market Spotlight: Denver

Did you know Denver’s nickname of the “Mile High City” originates form the fact that the city is exactly one mile above sea level. Denver brews more beer daily than any other city in the United States. This week’s Geopath Market Spotlight focuses on the Denver DMA. Infographics for the […]

Company of the Day: Advantage of Advertising

Company: Advantage of Advertising Markets:  Georgia Headquarters:  1096 Manning Farms Court, Dunwoody, Georgia Phone:  404-702-0399 Advantage of Advertising, LLC has an out of home advertising plant in Cedartown, Dalton,  Fort Oglethorpe and Villa Rica, Georgia.  The company has five billboard structures with 15 locations and 27 faces, including 12 digital […]

Standard Outdoor Acquires Vista Outdoor

Insider learned that Standard Outdoor and its parent company, Standard Diversified Opportunities Inc., has announced another asset acquisition, Vista Outdoor Corporation based in St. Mary’s GA. The purchase includes 86 billboard structures located in Florida and Georgia and represents Standard Outdoor’s entry into Florida and Georgia, an expansion from its […]

Dave Roland on Billboards and Obituaries

In the days after Billy Graham’s death, 4 of the 30 digital billboards owned by Tennesee-based out of home advertising company Roland Advertising ran this copy. Roland’s company uses obituaries to meet the needs of funeral home clients.  Insider talked with founder Dave Roland about the program. How do you use obituaries […]

Thought Leaders Discuss OOH and the Smart City

An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]

Company of the Day – Ad Source Outdoor

Company:  Ad Source Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:   dgaspard@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in […]

Wade Rifkin on Programmatic OOH

Billboard Insider was founded on the idea that we learn from each other.  To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business.  Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home.  […]

Geopath Announces Release Dates for New Measurement System

Here are the highlights from Geopath’s conference call last Friday to discuss the roadmap for the release of its new measurement system. Here are key milestones and what to expect at each stage of the rollout: March 15 – There will be a controlled release of beta software to point […]