Other News

Company of the Day: Bender Billboards

Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision.  Bobby Pennell is the firm’s owner and president.  The firm was the subject of a September 2009 Signs of the Times article. […]

Billboard Insider Classifieds – April 21, 2018

“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card.  All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]

The Digital Billboard That Isn’t

    Seattle may have a ban on digital billboards but Seattle Mag reports that a building at fourth and union is testing the limits of the city’s sign ordinance.  The building is owned by Ann and Danny Schnitzer.  Ann Schnitzer is the registered agent of Sun Outdoor and Danny […]

Be Careful About Minimum Lease Inflators

Avoid out of home lease inflators in excess of 2%/year.  If your out of home lease increases by more than 2%/year, your margins will shrink because your out of home revenue growth will fail to keep pace with the increase in your lease expense. Why would you ever agree to […]

FBI Salutes Clear Channel Outdoor

The Federal Bureau of Investigation (FBI) honored the Las Vegas office of Clear Channel Outdoor for helping law enforcement after the October 1 mass shooting in Las Vegas and also for fighting human trafficking. Clear Channel Branch President Adam Barthelmess was scheduled to accept an FBI Director’s Community Leadership Award […]

QSR Billboards Entice Hungry Commuters & Backseat Drivers

Insider thanks Clear Channel for permission to reprint their blog post on marketing to Quick Service Restaurants.     The average adult decides what they’re going to eat an hour before. For others in go-go-go mode the choice isn’t made until the HANGRY sets in, and they can’t tell if […]

Company of the Day: Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  PO Box 530871, Harlingen, TX  78553 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]

What’s in your operating spreadsheet?

Most small out of home companies keep an operating spreadsheet which summarizes the plant.  An operating spreadsheet is a terrific way to communicate to a lender or investor or potential buyer what your business is like. Insider uses an excel operating spreadsheet to summarize the performance of his 25 structures.  […]

Progress in Wisconsin on Billboard Maintenance

By Kerry Yoakum In an important victory, Wisconsin has clarified repair and maintenance standards for nonconforming billboards, which comprise more than half of the billboard inventory in the state. On April 16, Governor Scott Walker signed legislation supported by the Outdoor Advertising Association of Wisconsin, led by executive director Kathi […]

Airport Advertising Drives Sales

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor  (CCO) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. The CCA-commissioned Nielsen study reveals […]