Other News

FBI Salutes Clear Channel Outdoor

The Federal Bureau of Investigation (FBI) honored the Las Vegas office of Clear Channel Outdoor for helping law enforcement after the October 1 mass shooting in Las Vegas and also for fighting human trafficking. Clear Channel Branch President Adam Barthelmess was scheduled to accept an FBI Director’s Community Leadership Award […]

QSR Billboards Entice Hungry Commuters & Backseat Drivers

Insider thanks Clear Channel for permission to reprint their blog post on marketing to Quick Service Restaurants.     The average adult decides what they’re going to eat an hour before. For others in go-go-go mode the choice isn’t made until the HANGRY sets in, and they can’t tell if […]

Company of the Day: Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  PO Box 530871, Harlingen, TX  78553 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue […]

What’s in your operating spreadsheet?

Most small out of home companies keep an operating spreadsheet which summarizes the plant.  An operating spreadsheet is a terrific way to communicate to a lender or investor or potential buyer what your business is like. Insider uses an excel operating spreadsheet to summarize the performance of his 25 structures.  […]

Progress in Wisconsin on Billboard Maintenance

By Kerry Yoakum In an important victory, Wisconsin has clarified repair and maintenance standards for nonconforming billboards, which comprise more than half of the billboard inventory in the state. On April 16, Governor Scott Walker signed legislation supported by the Outdoor Advertising Association of Wisconsin, led by executive director Kathi […]

Airport Advertising Drives Sales

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor  (CCO) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. The CCA-commissioned Nielsen study reveals […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast Georgia […]

Gene Ely’s Advice to Clear Channel Outdoor’s Parent

Insider agrees with Forbes Contributor Gene Ely in Here’s How to Turn iHeart Media Around : “Do radio, just radio, and do it right. Done right, radio alone can be very profitable. Sell off the other businesses that don’t directly support radio, such as Clear Channel Outdoor. Those businesses were acquired, and […]

Change Abounds in the Agency World

By Steve Nicklin, Vice President of Marketing, OAAA Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where […]

Geopath Market Spotlight: Birmingham

Did you know: Birmingham was the first city to celebrate Veterans Day and continues to host the largest Veterans Day celebration in the country. The oldest baseball stadium in the country, Rickwood Field, is located in Birmingham. This week’s Geopath Market Spotlight focuses on the Birmingham DMA. Infographics for the […]