It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National […]
This week Insider talked with PJ Solomon investment banker Mark Boidman about his recently published book Times Square Everywhere. Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of […]
Insider has written before about how Blip is helping out of home companies sell excess digital sign inventory. YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An […]
Company: : Blackbelt Outdoor Advertising, LLC Headquarters: 476 County Road 206, Marion Junction, Alabama 36759 Markets: 5 Counties in Central Alabama Phone: 205.337.5113 Email: dunkin@blackbeltoutdoor.com Blackbelt Outdoor was founded in 2014 by Dunkin Allred. Since then Blackbelt Outdoor has expanded into five counties throughout the central portion of Alabama. They offer both […]
Landmark Infrastructure Partners stock is down 22% since the first of the year. Alacran Investments explains why in a bearish article published at Seeking Alpha. Alacran has a short position in Landmark (LMRK) so take the analysis with a grain of salt. The thesis is that Landmark, a purchaser of tower, out […]
IBOUSA general manager Chris Cowlbeck announces BOOHMA Technologies as a data partner to facilitate expansion of market channels, easier responses to RFPs, and access to emerging data analytics for smarter campaign planning. The alliance is part of IBOUSA’s continuing strategy to help its Associates grow their collective voice and influence […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]
Did you know: Superman was first introduced in the 1930s by co-creators and Cleveland residents Jerry Siegel and Joe Shuster. The city became home to the first ever electric traffic light in 1914. This week’s Geopath Market Spotlight focuses on the Cleveland DMA. Infographics for the top DMAs and much […]
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with 56 faces in Shawnee/McCloud, Chandler and Clinton, El Reno and Kingfisher, Oklahoma. [wpforms id=”9787″] Paid Advertisement
By Steve Nicklin, Vice President of Marketing, OAAA OAAA released the 2017 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the top 100 OOH advertisers, […]
