Other News

Buying Stock Versus Buying Assets

Insider noticed  Lamar bought stock when it purchased certain Fairway Outdoor assets in December. Sellers like to sell stock rather than assets because they get better tax treatment and the transaction is easier.   Buying stock is OK for a big public out of home company but Insider recommends against small out of […]

GEFT sues Anderson, IN

GEFT has sued another Indiana city.  This time it’s Anderson, Indiana.  The Pharos Tribune reports that GEFT has sued Anderson, alleging first amendment violations after Anderson denied a permit for a digital billboard along Interstate 69 in the Flagship Enterprise Center. GETF won a lawsuit against Indianapolis in 2016 and has […]

Remembering Texan George Reynolds III (1934-2019)

His son described George Reynolds III as a “John Wayne kind of guy.” Reynolds died January 2, 2019. He was 84. In 1976, he founded Reynolds Outdoor Advertising (Dallas area).  Reynolds sold the company to Outdoor Systems (Arte Moreno) in 1997. Reynolds Outdoor Advertising owned and operated 330 billboards throughout the […]

Departure Media wins Norfolk Airport

Norfolk, VA– –Departure Media, an exclusive airport media agency, announced today that it has signed a new five-year partnership with the Norfolk International Airport.  Plans are underway to implement a state-of-the-art advertising concession reaching all 3.4 million passengers who pass through the airport annually. DMI was chosen over Clear Channel […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: maroutadv@hargray.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. The […]

Shimmin on Digital Billboard Security

Insider heard reports this week that a digital billboard in the northwest got hacked.   We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]

OOH Veteran Dennis Martin Retires from Vincent Printing

Another big retirement:  Dennis Martin from Vincent Printing. His last day was January 4, also the official retirement date of Myron Laible from OAAA after 33+ years. Martin logged 20 years at Vincent Printing; he was a business development executive. Prior experience spans 20 years at Creative Displays, Foster & […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: MV Outdoor

Company: Marin Ventures Outdoor Markets: California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns signs in California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  What’s new since we talked last Grant? We had […]

Billboard Insider Grows 45% during 2018

Billboard Insider just finished an outstanding year but don’t take our word for it.  Look at the data.  A 45% increase in site views. 2015 – 23,217 views 2016 – 220,036 views 2017 – 410,000 views 2018 – 598,608 views A big thank you to all of you readers who […]