With Super Tuesday approaching, we at Rothfelder & Falick have received numerous questions from our corporate and individually owned billboard clients regarding political advertising on their billboards, like: What can be advertised for state and federal elections? What rules apply and how do they differ? What if the advertising is […]
HONG KONG, MONTREAL, CANADA – February 27, 2024 – Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia. Midland Realty is a […]
Company: JM Outdoor Headquarters: 207 East Frank Ave. Lufkin, TX 75901 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities. JM features both static and digital billboards, including more than 450 individual faces. […]
Lamar CEO Sean Reilly introduced Lamar’s 4Q 23 earnings release with a familiar script: “Revenue growth accelerated as we moved through the fourth quarter, primarily because of strength in local sales. In addition, our team continued to do an outstanding job controlling expenses…” Here are the results from Lamar’s 4Q […]
A reader asks Billboard Insider how many flips a minute you should run on a digital billboard. There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards. This is the Lamar approach. Sometimes less is more. It also might make sense […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: JPG Media Markets: Hawaii Address: 441 Cooke Street, Honolulu, Hawaii 96813 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box. It has to because it operates an out of home plant in a state which outlaws billboards. The company is a member of the OAAA. Insider […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home. OAAA members can watch the webinar here. Near the end of the webinar, Boidman mentioned […]
Let me throw a couple of statistics at you that will blow your mind. According to a recent study conducted with hiring managers… 92% of hiring managers polled could not specifically describe what characteristics/attributes would be required for a new hire to be successful in the role they were hiring […]
