Other News

Company of the Day: Greyline Outdoor

Company: Greyline Outdoor Markets: New York Address: PO Box 281, Bryant NY  14027 Phone: 716-983-9820 Greyline Outdoor originally formed in 1988 as S&S Enterprises, a small, local sign shop under owner/operator(s) Everett Scritchfield, Jr. and Linda Scritchfield.  1993 marked the first purchase of billboard by the company and set the path […]

Out of Home Stocks Exceed Market in 4Q 2023

Public out of home companies beat the market during the fourth quarter of 2023.  OUTFRONT was up 38% on news that transit ridership is creeping up.  Lamar was up 27%.  Clear Channel Outdoor was up 15% with a sharp improvement after the company reaffirmed fourth quarter revenue guidance (November 8) […]

ONroute Tabs Media Resources for Groundbreaking Digital Project

Toronto, January 1, 2023 – ONroute, a premier provider of highway service centers in Ontario, is excited to announce a collaboration with Media Resources Inc., a leader in digital signage and turnkey solutions. This partnership, also involving Pattison Outdoor Advertising, represents a significant stride in ONroute’s commitment to enhancing highway […]

Company of the Day – Green City Solutions

Company: Green City Solutions Markets: Georgia, New York, Pennsylvania Headquarters: 1050 Park Avenue, New York, NYU  10028 Phone: 646-582-6929 Email: info@greencitysolutions.com Green City Solutions, in partnership with Bigbelly Solar, operates a street advertising plant of solar recycling kiosks in Atlanta, Brooklyn, New York City and Philadelphia. Green City partners with […]

Happy New Year!

    We are off today.  Enjoy the holiday. Image courtesy of Greg Callaham     Paid Advertisement

Billboard Insider’s Top 5 Stories of 2023

Here are Billboard Insider’s 5 most viewed stories during 2023. The most viewed Billboard Insider story during 2023 was our analysis of the purchase of a large block of Clear Channel Outdoor stock by an investor group which includes Artie Moreno and Verde Outdoor… Look Who Bought Clear Channel Outdoor […]

Top 5 Tips for Successful Billboard Design In 2024

By Wes Frick, Wes Frick Design Agency #1. Shareability, Emotional Reaction, & Shock Value People aren’t interested in reading advertisements. They want to be entertained, and you have to force drivers to look. Iconic billboards have the necessary shock value to get shared, talked about, and referenced. Those actions are critical […]

Company of the Day: Greater Vision Outdoor

Company:  Greater Vision Outdoor Markets:  Kentucky Address: 4070 Mudlick-Flippin Road, Thompkinsville, Kentucky,  42167 Phone: 270-427-8951 Greater Vision Outdoor operates a billboard plant in south central Kentucky in the following communities: Glasgow Thompkinsville Hodgenville Barren County The company was started by Josh and Ashlee Strong in 2008.                 […]

Link Media Shows Slow but Sure Improvement

We are completing our review of the US public out of home companies by reviewing Link Media Outdoor which is a wholly owned subsidiary of Boston Omaha.  Boston Omaha stock finished yesterday at $16.08.  This is above the $13 price at which it went public in 2017 buy a long […]

What Out of Home Execs Think…

Here’s a summary of what out of home execs think based on the polls Billboard Insider took this year. Paying Sales Reps Out of home sales reps should be paid a salary plus a 5-10% sales commission.  See How Do You Pay Sales Reps. Minimum Return on Investment A majority […]