OAAA has aggregated a collection of assets to support Los Angeles Wildfire Crisis Relief efforts. These assets are intended for our members to amplify critical information and calls to action, leveraging the power of OOH both nationally and locally to make a meaningful impact. The available assets include donation links […]
Other News
Company of the Day: View Chicago
Company: View Chicago Markets: Chicago Address: 430 West Erie St, suite 510, Chicago, IL. 60654 Email: team@vcoutdoor.com Phone: 312-533-2230 View Chicago operates a network of hotspots, wildpostings, wallscapes, bus wraps and street furniture across 40 neighborhoods in Chicago. The company was started in 2009. Charlie Megan and Graydon Meagan are […]
Billboard Insider Classifieds January 11, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Breaking down the Clear Channel Europe North Sale
Yesterday Clear Channel Outdoor announced a sale of Europe North to Bauer Group for $625 million. Here’s an analysis of the sale prepared and sponsored by SignValue. Who is Bauer Media? Bauer Media is a German conglomerate which operates more than 600 magazines, 400 digital products and 50 radio and […]
“Stop It” and Start Making More Sales
There is a great sketch from the old Bob Newhart television show where he is a psychologist who works for $5.00. (We use this clip in OOH Sales Mastery sessions from time to time to illustrate a point. If you are unfamiliar with it, you can find it on YouTube.) […]
Clear Channel Outdoor Sells Europe North for $625 million
SAN ANTONIO, Jan. 9, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. The expected purchase price from the transaction of $625 […]
Departure Media Inks Bradley Airport Deal
Charleston, SC, 9th January 2024 – Leading airport advertising company Departure Media has inked a deal with Bradley International Airport (BDL) to manage in-terminal advertising from January 1 2025. The airport out-of-home advertising specialist was chosen to take charge of the airport-wide advertising program at the Connecticut travel hub following […]
Company of the Day: Upland Advertising
Company: Upland Advertising and Design, Inc. Markets: Minnesota Address: 21683 Campbell Lake Rd, Merrifield, Minnesota, 56465 Email: design@uplandadvertising.com Phone: 218-828-9435 Upland Advertising and Design operates a billboard plant in Minnesota in addition to providing branding, logo development, vehicle graphics and custom signs. To receive a free morning newsletter with […]
DOOH delivers 10X more CPM than a Super Bowl Ad
By Steve Nicklin, SVP, Marketing & Analytics As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. For the same […]
Billboard Battle Brews on Long Island
Is was February 2021 when Insider first reported that the Shinnecock Indian Nation had publicly refused a state order to cease construction of a second digital billboard on Sunrise Highway on Long Island despite a threat of fines and forceful removal of the tribal structures, arguing the state “lacks authority […]