Other News

Billboard Insider Classifieds March 2, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Jeremy Male says Outfront gets 20% IRR on digital billboards

Outfront continues to see great returns from digital sign installations.  Here’s a summary of Jeremy Male’s comments at Wednesday’s Morgan Stanley Technology, Media and Telecom Conference. The strengths of out of home Out of home is a really straightforward medium.  What you see is what you get.  We have no […]

Scenic America President Wades Into Pittsburgh Controversy

Lamar and the city of Pittsburgh have been having a long running dispute over the Mt. Washington sign.  Scenic America’s President Mark Falzone is going to wade into the controversy.  Here’s what he said yesterday on an interview on KDKA When you come to Pittsburgh next week who are you […]

New and Noted March 1, 2019

Geopath President Kym Frank gives a five sentence summary of out of home’s value proposition in a Media Post Interview: “OOH is a unique channel that is immune to many of the issues faced by other media.  It cannot be blocked or skipped.  It is not subject to ad fraud […]

Company of the day: Page Outdoor

Company:  Page Outdoor Advertising Markets:  Missouri Address:  1046 Osage Beach Rd, Osage Beach, Missouri Phone:  573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri.   The firm is owned by James Page. [wpforms id=”9787″] Paid Advertisement

Reilly on Acquisitions, Programmatic, Outfront and Clear Channel

At yesterday’s Morgan Stanley Technology, Media and Telecom Conference Lamar CEO Sean Reilly referenced two pending purchases: a midwest out of home advertising company and a sizable transaction in Los Angeles which is tied up in litigation.   Insider surmises that the LA transaction is  Regency Outdoor Advertising. Regency owns billboards […]

Outfront Yields Rising

Here’s an interesting slide from this week’s Outfront conference call presentation.  Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018.  Static yields were up 7% to $1,828 and digital billboard yields were up 4% to $19,148 which suggest a yield […]

Skyline Sells Billboard to Outfront

Skyline Outdoor has sold a billboard in Atlanta’s West Midtown neighborhood to Outfront Media.  Williamson and Associates brokered the transaction.  Insider talked with Marty Williamson. Marty, tell us about the transaction. The 14 x 48 bulletin is located on Marietta Street in the West Midtown area of downtown Atlanta, which […]

Ocean and AGS introduce Scotland’s #1 digital screen

February 25 2019: Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]