Other News

What to do when OSHA arrives

What should you do if an OSHA inspector shows up at your company or on billboard site? Insider asked Formetco’s director of safety Jim Poague to respond. Be polite.  You won’t win by being rude or aggressive. Ask for proof of who they are.  A business card or badge is […]

Company of the Day: Departure Media

Company:  Departure Media Airport Advertising Markets:  New York, Ohio, Virginia, Georgia, Florida, South Carolina, New Jersey Headquarters:  180 Meeting Street, Suite 310, Charleston, SC  29401 Phone:  843-571-2299 Email:  info@departure-media.com Departure Media operates airport advertising concessions in 12 US airports.  The company is a 100% woman owned business with 14 employees. […]

Paul Wright on Valuing Easements

Yesterday Insider wrote about how to value a billboard easement.  Today valuation expert Paul Wright of SignValue gives his thoughts.  SignValue is the largest out of home appraisal firm in the US.  You can reach Paul at paul@signvalue.com, (480)657-8400. Paul, how do landlords value billboard easements? Landowner’s don’t use multiples […]

Geopath Market Spotlight: Albuquerque/Sante Fe

    Did you know Albuquerque was founded in 1706 and is one of the nation’s oldest inland communities. Albuquerque’s elevation of 5312 feet makes it the highest metropolitan city in the US. This week’s Geopath Market Spotlight focuses on the Albuquerque-Sante Fe DMA. Infographics for the top DMAs and […]

Billboards and Easter

Insider thanks Jason King for permission to publish this post which originally appeared in the Clear Channel Outdoor Lookup blog. The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local […]

Company of the Day – Arrington Outdoor

Company: Arrington Outdoor Markets:  Texas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor operates strategic billboard locations along major freeways and rural highways in and around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Arrington Outdoor Advertising was […]

Billboard Easement Valuation

Ken Wingate of Wingate Outdoor asked Insider to discuss easement valuation. A permanent billboard easement is worth 6-12 times the current billboard rent or projected billboard rent relating to the easement.  Insider saw lots of 6X transactions involving cash-strapped landlords during the last recession.  A 6X multiple is reasonable for […]

Fans Reach Celebrities with OOH

By Nicole Randall, OAAA Communications Director From Hollywood to professional sports, OOH has taken the spotlight this year. Fans have used the OOH medium to reach celebrities and other fans, expressing their support and opinions. The Bachelor Following part one of The Bachelor (ABC) finale on March 5, fans were […]

An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes

By Ken Klein,  OAAA Executive Vice President, Government Affairs Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to “make the world smaller” for […]

Company of the Day: Atlantic Outdoor

Company:  Atlantic Outdoor Advertising Markets: Virginia Headquarters:  PO Box 335, McGayesville Road, McGayesville, VA  22840 Phone: 540-289-5051 Atlantic Outdoor Advertising operates a plant of static billboards, mobile truck side ads, and banners.  The company is a division of Cave Hill Corporation a custom steel fabricator and crane company which was founded in 1979 by […]