Insider just finished reading the 2017 10-k’s for the public out of home companies. This is not an exercise for short attention spans. The Lamar 10k is 116 pages, Outfront is 123 pages, Clear Channel Outdoor is 117 pages. JCDecaux doesn’t file a 10k but the 2017 business report is […]
By Jim Poage, Safety Director, Formetco May is National Electrical Safety month. Each year around 300 people are killed in the workplace from electrical hazards, and over 800 are killed at home due to a combination of electrical hazards and fires started from faulty electrical devices. Electrical hazards are the […]
OOH Boosts Awareness, Recommendation, and Purchase Intent for Brands May 7, 2018 (Washington, DC) – OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor […]
NEW YORK — Monday, May 7, 2018 — DOmedia announced today that Kinetic North America has signed on to be its new agency client. Kinetic will leverage DOmedia’s planning platform to support the agency’s OOH buying and planning efforts. The system is designed to provide planning efficiencies from managing the […]
Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email: info@bulletindisplays.com Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has both static and digital billboards. 90% of the plant is along freeways. Mark Kudler is […]
By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
Outfront Media provided this slide itemizing digital billboard revenues in last week’s 1Q 2018 earnings presentation. Brad Tooley of Choice Outdoor asked Insider to break down the numbers and here’s what Insider found. Outfront Media’s digital billboards generated average monthly revenue of $13,760 during the first quarter of 2018, up […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer makes recommendations on how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]
Company: Brooks Billboards Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant of billboards in Ohio, Michigan and Kentucky. The company started in the sign contracting and painting business. Sign projects included the Toledo Zoo, Murphy’s Jazz Club and Tony Packo’s Restaurant […]
Insider will run an weekend series called out of the office showing what people in the out of home industry do on their days off. This is Joe Mancuso the owner of Bella Outdoor with a pike caught on a fly. Joe’s out of home company is headquartered in Billings, […]
