Other News

Billboard Insider Classifieds April 26, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

DOMedia Growing

DOmedia, the premier platform for out-of-home (OOH) advertising, has seen record-breaking performance metrics over the last few years, reinforcing their position as a leader in the industry by continuing to deliver remarkable growth, efficiency, and value, as reflected in recent data. Major Accomplishments: Unique Users: Increased steadily from 16,454 in […]

Rate This Ad by Greg Callaham

  Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

From Billboard to Backseat: Nickelytics, Branded Cities, and Ivee Transform OOH Advertising for DTC Brands

Revolutionary omnichannel campaign achieves “Breakout” status on Google Trends with a 5,000%+ increase in search for Athena Club, Fly By Jing, Wild, ThirdLove, Menē, and Caraway Home. NEW CITY, N.Y., April 24, 2025 (Newswire.com) – Nickelytics, in partnership with Branded Cities and Ivee, has launched a geo-targeted advertising initiative in Times Square and select […]

SignValue’s Brian Shuford on Railroad Licenses

SignValue billboard development advisor Brian Shuford talked about out of home and railroad licenses at the Spring IBO show.  Here’s a summary of his comments.  To learn more about railroad licenses contact  brian@signvalue.com. I work closely with many of you on development projects involving Norfolk Southern property, and the number […]

Pearl Media Expands with Nashville Yards Partnership

(Montclair, NJ) – Pearl Media is strengthening its premier Nashville advertising landscape with a long-term exclusive partnership at the highly anticipated Nashville Yards, a 19-acre mixed use development located in the heart of downtown Nashville. Developed by Southwest Value Partners , Nashville Yards is a dynamic, walkable urban community featuring […]

Why Did These Billboard Designs Win?

Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. From Richard and Todd: Each winning billboard […]

StreetMetrics and Accretive Launch Measurement Solution for 00H

Birmingham, AL and Los Angeles, CA – April 24, 2025 – StreetMetrics, a leading provider of out-of-home (OOH) advertising measurement solutions, and OOH data and technology platform Accretive have partnered to create a unified planning and analytics solution that empowers smarter media investments, enables more accurate measurement, and brings the […]

Company of the Day – Apple Outdoor Media

Company: Apple Outdoor Media Address: PO Box 2 Gamaliel, KY Markets: South Central Kentucky, North Central TN Phone: 270-407-9433 Email: Info.appleoutdoormedia@gmail.com Apple Outdoor Media is owned by Josh & Ashlee Strong. Last time we talked, Apple owned 140 static and 22 digital panels. Any update to those numbers? Digital panels […]

Gerry Tabio on 3 Disciplines to Grow Your OOH Revenues

This is an abridged version of a talk Creative Resources President Gerry Tabio gave at the recent IBO conference.  To learn more about these concepts, contact Gerry Tabio, gerrytabio@creativeresourcesgroup.com. At Creative Resources, we have developed a system we call Lift to give media companies data-driven advice to help them take […]