Other News

Grey Outdoor Seeks Liver for Child

My name is Amelia Hamilton and I am a marketing assistant with Grey Outdoor. I wanted to see if you could share this on Billboard Insider and help circulate this to other billboard companies to raise awareness for this cause. The Elana Rose Andrews Donation is to raise awareness for […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]

Billboard Insider Classifieds June 1, 2024

Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve […]

Why the MRC Standards are a Great Thing for Out of Home

By Andy Sriubus, Chief Commercial Officer, OUTFRONT Media After the fall of the Ottoman Empire and the establishment of the Republic of Turkey in 1923, President Mustafa Kemal Atatürk embarked on a series of sweeping changes known as the “Kemalist reforms” to modernize and secularize Turkish society. Among these developments […]

OOH Leadership: A Quick “Hack” to Handle Our Business

There is a concept I have talked about in a prior OOH blog post that is a very simple yet highly effective account management tool for keeping salespeople focused on what their priorities should be while working their entire book of business.  It is called the KARE model, which is […]

Is Out of Home a GDP+ Business?

It is fashionable to say that out of home is a GDP-plus business, that is, that the US out of home business is growing faster than the US economy.   This isn’t true if you compare historic US out of home advertising revenues against the change in the Nominal US Gross […]

Company of the Day: Novum Digital

Company: Novum Digital Markets:  Indiana, Michigan Address: PO Box 371, New Carlisle, IN. 46552 Email: info@novum-digital.biz Phone: 574-440-5428 Novum Digital operates indoor billboards in 44 restaurants, pubs, laundries and markets in Indiana and Michigan.   The company was started in April 2021.   Brian Gleva is CEO.   To receive a free […]

David Sailer: Clear Channel Outdoor is a GDP Plus Business

Here’s a selection of Clear Channel CFO David Sailer’s comments at the TD Cowen Tech, Media and Telecom Conference yesterday. Problems in San Francisco I mean everyone was watching the news.  It wasn’t good and our shelter business is in the city center and that really hurt us.  It was […]

Pete Hautem Says Excellence Matters

Excellence matters.  Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years.   The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]