Other News

Company of the Day – Carroll Advertising

Company: Carroll Advertising Company Market:  Massachusetts, New Hampshire, Rhode Island.    Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email:  carolla@carrolladvertising.com Phone:  617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays targeting […]

Best practices for digital billboard photos

A reader asked Insider for tips on how to take pictures of a digital billboard.  Watchfire has a 6 minute video titled how to photograph your sign or billboard. Here’s a quick summary: Shutter Speed is key.  If you get it wrong your sign pictures will appear tiled.  1/30th of […]

Clear Channel Launches Digital Campaign for Missing Children

Texas Center for the Missing (TCM) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), subsidiary of iHeartMedia Inc., participated in press events throughout major Texas markets to launch a new digital billboard campaign calling attention to the ongoing searches for local missing children. Some families of missing children, along with […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer makes recommendations on how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard […]

Company of the Day: Carter Outdoor

Company:  Carter Outdoor Market:  Florida Headquarters:    PO Box 3648, North Fort Meyers, Florida  33918 Phone:  239-543-1110 Email:  info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida.  The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]

Out of the Office: Jennifer Sloane

Jennifer Sloane, Esq., the owner of The Law Office of Jennifer Sloane, PLC, has been representing the out of home industry since 1999.  She began her career in a small Orlando Florida practice and quickly became General Counsel of a national billboard company.   Following the sale of that business, Jennifer […]

Billboard Insider Classifieds – May 26, 2018

“The response has been excellent.  Excellent investment.”  Out of Home Company Broker, Stephen Minnich. “FYI, today we got two requests from out of home companies to sign up.  Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several calls and sold the trivisions to the first one.” […]

Scott Lafoy joins Link Media Outdoor

Link Media Outdoor is pleased to announce that Scott LaFoy has joined the Company in the Mergers & Acquisitions area and will be helping identify and purchase outdoor companies to assist in growth of the Company. LaFoy most recently served as General Manager for Fairway Outdoor in Chattanooga, TN. Prior […]

A banker talks about sustainable leverage

Insider gave his thoughts on sustainable leverage for an out of home company yesterday.  He received this feedback from an out of home industry banker: I just read your article on sustainable leverage, which was quite accurate from the bankers perspective.  However, I doubt many banks have different underwriting guidelines […]

OUTFRONT Media Announces Hiring Of Chief Financial Officer

NEW YORK, May 24, 2018 /PRNewswire/ — OUTFRONT Media Inc. (OUT) announced today that it has appointed Matthew Siegel to serve as Executive Vice President and Chief Financial Officer, effective June 4, 2018.  Siegel most recently served as Executive Vice President and Chief Financial Officer of CBS Radio Inc. and previously held senior […]