Other News

Marijuana Debate: Truckers Worried Other Drivers Are High

As more states legalize cannabis, demand for advertising will grow. Meanwhile, government is trying to assess consequences of expanding legalization. Insider will keep you updated . . . today sharing a new report from the trucking industry. The trucking industry is worried that too many non-truck drivers are high, threatening […]

Company of the Day: PM Advertising

Company:  PM Advertising Markets:  California Headquarters:  PO Box 3053, San Luis Obispo, CA  93403 Phone:  805-441-7861 Email: paulgmoerman@gmail.com Central Coast Billbaords owns a billboard plant around Sal Luis Obispo and Morro Bay to the west of Bakersfield.   Many of the firm’s signs are smaller wooden structures.  Paul Moerman handles sales.  […]

Billboard Insider Classifieds March 16, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

PJ Solomon on why it’s good to be in the out of home business.

Here’s a great infographic on why it’s good to be in the out of home business.  Insider took this form PJ Solomon’s March 2019 Media Monthly.  Insider thanks Mark Boidman for permission to reprint.  Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]

US Out of Home Revenues

Here’s a table of US Out of Home revenues for the past 28 years compared with the change in the US GDP.  The results: Out of Home has been a GDP business since 1990.  US Out of Home revenues grew 4.1%/year for the past 38 years versus 4.5% growth in […]

New and Noted March 15, 2019

Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday.  […]

Company of the Day: Pioneer Outdoor

Company: Pioneer Outdoor Market: Springfield Missouri. Address: 520 S. Union Ave, Springfield, MO  65802 Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb who has nearly 40 […]

Public Necessity Requirement for Billboard Condemnation

By Richard Rothfelder, Rothfelder and Falick Our law firm is currently handling a billboard condemnation case, in which the recent controversy over President’s Trump’s declaration of a national emergency to fund the border wall involves the same basic legal principles. Specifically, our client is facing the usual situation where his […]

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Insider writes 4-5 stories each day about the out of home business.  There’s an easy way to see each day’s stories without visiting our website.  Sign up for our free email blast and you’ll join 2,990 other subscribers who get a morning email with clickable links to each of our […]

Traffic Safety: Government Communicates via OOH

Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]