Karl Eller made a fortune twice in the out of home business: selling Combined Communications for $370 million in 1978; and selling Eller Media for $1.15 billion in 1997. Here are five tips for selling out of home which Insider gleaned from Eller’s 2005 book Integrity is all you’ve got […]
Other News
San Diego considering marijuana billboard restrictions.
California already has restrictions on Marijuana advertising but they aren’t good enough for San Diego. Los Angeles Times reports that San Diego city councilman Chris Cate has proposed legislation to: Prohibit marijuana billboard ads within 1,000 feet of schools, parks, youth oriented facilities, rec centers, libraries, churches and residential care […]
Geopath Market Spotlight: San Antonio
Did you know: San Antonio is the second largest city in Texas, boasting a population of over 1.4 million people and a city area twice the size of Chicago! The San Antonio missions are the only UNESCO World Heritage site in Texas. This week’s Geopath Market Spotlight focuses on the […]
Company of the Day: J&B Signs
Company: J&B Signs Market: Illinois Headquarters: 105 West Chicago Ave, Chicago, IL 60654 Phone: 312-640-8181 Email: info@JandBsigns.com J&B signs operates a billboard plant around Chicago, Illinois. The company was founded in 1981. Bob Hoelterhoff is the company’s President. Michael Hoelterhoff is project manager. [wpforms id=”9787″] Paid Advertisement
Do Billboards Speak?
Thought Leadership from Nancy Fletcher, OAAA President and CEO Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that blocked Cincinnati’s billboard tax. Billboards […]
Karl Eller on the least expensive way to reach mass audiences.
Insider recently read Karl Eller’s Integrity is all you’ve got and 7 other lessons of the entrepreneurial life (2005, McGraw Hill). Eller was a success twice in the billboard business: selling Combined Communications to Gannett for $370 million in 1978: and selling Eller Media to Clear Channel Outdoor for $1.15 […]
Company of the Day – Interstate Outdoor Advertising
Company: Interstate Outdoor Advertising Headquarters: 905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia New Jersey New York The Hamptons Chicago San Francisco Los Angeles Miami Washington, D.C. Phone: 856.667.6620 Email: sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ in 1984 with a focus on outdoor advertising opportunities in the […]
The Future of Cannabis Advertising: Out-of-Home Media
By Mark Boidman, Managing Director and Head of Media Services, PJ Solomon As cannabis use garners increasing regulatory support, independent advocacy and mainstream public acceptance across the United States, the cannabis industry will continue to experience growth into the future. The out-of-home (OOH) media sector is well positioned to reap […]
Who Stole My Billboard?
Wayne Township is a suburb community of Indianapolis with a population in excess of 110,000. Andy Harris, the current township trustee is running for re-election and uses billboard advertising as a part of his campaign. He was surprised last week when he found that one of his billboards had been replaced […]
Company of the Day: Island Displays
Company: Island Displays Markets: Turks and Caicos Headquarters: Turtle Cove, Providenciales, Turks and Caicos Islands, BWI Phone: 770-313-9691 Email: patti@islanddisplays.tc Island Displays operates a plant of sixteen two sided 12′ by 6′ billboards structures which are within the right of way of the main highway on Turks and Caicos. Turks and Caicos is 550 miles […]