By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?” […]
Company: Hometown Outdoor Markets: Indiana Address: PO Box 1068 Muncie, IN 47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operates a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana. Gary Dragoo is the company’s President. [wpforms id=”9787″] Paid Advertisement
Whit Weeks, Vice President and General Manager of Ashby Street Outdoor talked about how to trade out of home advertising space for services at last week’s IBOUSA show. This is also known as barter. On how Ashby Street uses trade We prefer cash contracts first but will use trade. All […]
Insider has heard from multiple sources that East-West Outdoor has sold to Lamar Advertising. East West Media was started in 2001 by Bobby Mizer. East-West was family owned with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and Sarah (Secretary). East-West owned […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets: Idaho Utah Kansas Oklahoma Texas Louisiana Mississippi Alabama North & South Carolina Phone: 601.649.1977Email: sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. Mr. .A. B. […]
OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference. Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]
By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country. Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]
By Candice Simons, CEO, Brooklyn Outdoor Advertising is all about finding the best way to make your company’s product or brand stand out from competitors. For this reason, many companies are using experiential marketing as an innovative way to capture the attention of their target audiences. Experiential marketing involves interaction […]
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 15 employees. Sandra Schwartz […]
