Other News

Company of the Day – Genesis Outdoor

Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Market: Ohio & Pennsylvania Phone:  (330) 747-0057 Email:  info@genesisbillboards.com Genesis Outdoor operates 37 billboard locations in Youngtown-Boardman, Ohio markets as well as Western Pennsylvania. The Company uses RMG Outdoor to build out their structures.  Their inventory includes 5 digital signs.   […]

Ashby Street Adds Digitals in Bentonville, AR

Ashby Street Outdoor plans to remove 16 billboards, representing 5,560 square feet of static space to add seven digital faces throughout the City of Bentonville Arkansas as reported by the Democrat Gazette. Bentonville Arkansas first permitted digital billboards in 2010.  The ordinance originally stated that to add one digital screen […]

10 Students Receive Scholarships from FOARE

By Myron Laible OAAA Vice President State, Local, and Regulatory Affairs       The Foundation For Outdoor Advertising Research and Education (FOARE) has announced the 10 recipients of the Foundation’s scholarships for the 2018-2019 academic year. The scholarship recipients are: Tiara Wicks (Carson, CA) received the $5,000 Allman Family Business Development, […]

Geopath Market Spotlight: Philadelphia

Did you know: Philadelphia has been called the “mural capital of the U.S.”  It has over 2,000 outdoor murals. One of every six doctors in the U.S. received their training in Philadelphia. This week’s Geopath Market Spotlight focuses on the Philadelphia DMA. Infographics for the top DMAs and much more […]

Company of the Day: General Outdoor

Company:  General Outdoor Market: California. Headquarters: 532 S. Hope Ave., Ontario, CA  91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 10 digital bulletins in San Bernadino and Reverside counties in California. Several of the signs are monument signs which also promote the […]

Comparing out of home letters of intent

By Jennifer Sloane, Esq. Yesterday we discussed four musts for an out of home advertising letter of intent.  But what happens if you receive two or more LOI’s that contain the same price.  How do you determine which is a better deal?  Over the past 20 years, I have seen […]

San Carlos to approve new digital billboard.

The Daily Journal reports that San Carlos, California is set to approve a lease at 815 American St with Clear Channel Outdoor to permit construction of a digital billboard.  Key terms of the lease include: A 20 year term. An upfront payment of $100,000. Lease payments equal to 30% of […]

Families Honor One Another with Billboards

A Special Report By Nicole Randall, OAAA Communications Director When East Wake High School in Wake County, NC, adopted a policy that no longer names a class valedictorian, a proud father was determined to ensure his son was still recognized for his achievements. Gary Allmon purchased a digital billboard ad. […]

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]

Four musts for an out of home advertising letter of intent

By Jennifer Sloane, Esq. You’ve worked hard for more years than you want to admit, trying to get to this very point… selling your out of home advertising assets.  You put some feelers out, had a few Confidentiality Agreements signed, sent out a basic spreadsheet of your inventory, and low […]