Entries for the OAAA\Geopath Local OOH Case Study Contest are now being accepted. Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH. Entry is simple, and winners could win money or a trip to Las Vegas! Here […]
Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]
Digital billboard opponents used to base all their arguments on safety. It’s harder to make those claims in the wake of federal government studies which have found that digital billboards do not distract drivers. Insider is starting to see digital billboard opponents raise privacy as an issue. Here’s a quote […]
January 9, 2019 – Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Keith A. Istre, Chief Financial Officer and Treasurer, has informed Lamar of his intent to retire from the company effective December 31, 2019, after more than […]
Who Will Take Home Top Honors? At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of […]
OAAA Chief Marketing Officer Stephen Freitas spotted this example of a high tech company using out of home to make a point. Google’s got a wrap on a people mover. Apple’s got a wallscape saying “What happens on your iphone stays on your iphone” at this week’s Consumer Electronics Show. […]
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]
The Chichester School District, et al opinion from the Commonwealth Court of Pennsylvania reported in the January 4 edition of Billboard Insider illustrates the appraisal issues for billboards and the land on which they are situated in two different contexts, namely for ad valorem taxes vs condemnation. This Pennsylvania case […]
The OAAA has issued its 2018 annual report. Insider urges you to read it in it’s entirety to to review the successes of 2018 and to identify the important issues for 2019. The OAAA effectively defended the industry’s interests in court and before legislative bodies in numerous ways: filing a […]
Baton Rouge, LA – January 8, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that Lamar Airport Advertising has been awarded a 10-year contract to upgrade and manage all advertising signage at the San Antonio International Airport (SAT). Lamar […]
