Other News

Grey Outdoor and their Thirteen Year Billboard Project

We have Grey Outdoor scheduled for our Company of the Day and in talking with Grey Vick he shared this terrific story about a site he developed. So we moved it up to the lead and wanted to share his story with you all.  Our normal information on the business […]

Circle Graphics Announces a Brand-New Promotional Product

Announcing a Brand-New Promotional Product from Circle Graphics RECEPTION BILLBOARD   For two decades, our iconic 6 ft “billboard” has been a centerpiece in the Circle Graphics HQ lobby in Colorado. It’s not just a billboard; it’s a conversation starter, an eye catching piece of art, and a blank canvas […]

Travel Plaza Media Partners with Adkom to ‘Drive’ Growth

OREM, Utah & NEW YORK–(BUSINESS WIRE)–In a strategic move that reshapes the out-of-home (OOH) media landscape, Travel Plaza Media (TPM) forges an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. This collaboration underscores TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise […]

Terry Carmody Says Heritage has Expanded into LA and Milwaukee

Billboard Insider featured Heritage Media as our company of the day yesterday.  Terrance Carmody, one of the partners of Heritage emailed us what’s new. Los Angeles Sorry I missed this last night. I was out at a game with clients.  Thank you, I saw the write up this morning. We […]

IBO Speedway is Getting Political

Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds.  There’s also an IBO webinar Thursday that will touch on this at 1pm CST.  If you’re an independent and like to attend, send an email to Becky […]

Geopath Adds 47 New Members in 2023

NEW YORK January 16, 2024 – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, […]

A Colorful Restaurant Billboard in New York

  Billboard Insider talked with Erisa Higaki about a mural installation in Brooklyn, New York. Erisa what’s your background? I am a graphic installation artist from Japan currently living in New York City.   I help turn original art into murals. I have been doing installations mostly for museums and galleries. […]

New Pass It On Campaign

  Thank you for your tremendous support of our ongoing campaigns promoting positive values! The Foundation for a Better Life® is excited to share our latest lineup of billboards with a collection of recent releases and past favorites. We believe they are not only timely but inspiring and are confident […]

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face.  The […]

Inflation and Your Out of Home Company

An out of home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed.  Inflation is currently 3.4%.  If you are not increasing your ad rates 3.4%/year your expenses will increase faster than your revenues […]