OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference. Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]
By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country. Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]
By Candice Simons, CEO, Brooklyn Outdoor Advertising is all about finding the best way to make your company’s product or brand stand out from competitors. For this reason, many companies are using experiential marketing as an innovative way to capture the attention of their target audiences. Experiential marketing involves interaction […]
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 15 employees. Sandra Schwartz […]
In addition to being one of the nicest people you’ll ever meet, Billboards Etc President Rebecca Thurman is a travel fan. She writes: “I am huge traveler! Anytime I can step away from the billboard business I will always find a trip my son and I can go on. While I […]
With good humor from Grey Vick at Grey Outdoor out of Wilmington NC, but also a reminder to all of us that North Carolina is still assessing the damage inflicted by Hurricane Florence. Prayers out to all those in the area dealing with the aftermath. [wpforms id=”9787″] Paid Advertisement
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Evan Metrock of Billboard Alerts gave an update of the company’s direct mail out of home marketing service yesterday at the IBOUSA conference. The Product. Billboard alerts allows you to send out 4X6 postcards to market a billboard (latitude and longitude) to directionally oriented businesses within a certain number of […]
In this month’s ‘3 of a kind’ feature the Daily Billboard Blog is looking at creating a spectacle in the skies with the help of life-size 3D mannequins. The first example is from June 2011 when mannequins were literally hanging from billboards around the streets of L.A., including along the busy Sunset Strip […]
George Ivie, CEO and Executive Director of the Media Rating Council (MRC), presented how his Industry self-regulatory organization moved to developing audience measurement standards and best practices for data used in decision making for advertisement placement in the OOH Industry at the bi-annual conference of IBOUSA Associates yesterday in Columbus […]
