A lease may be binding even if both parties haven’t signed it. That’s the surprising conclusion of Rode Oil Company v Outdoor Communications, Inc. Here are the facts. In June 1995 Rode Oil Company signed a lease with Outdoor Communications. The lease began: “RODE OIL CO. INC. as Lessor hereby […]
This email from AdQuick’s Adam Singer on increasing OOH allocations caught Billboard Insider’s eye. We recently saw fresh data from GroupM showing an increase in OOH allocation, something we’ve noted for some time. The increase in spend makes sense, as out of home (OOH) campaigns have become more essential than […]
BIRMINGHAM, AL., JUNE 18, 2024 – Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces its partnership with Adkom, the nation’s largest Out-of-Home (OOH) media marketplace. This collaboration marks a significant advancement within the OOH advertising industry, bringing near real-time measurement and attribution capabilities to all campaigns […]
Paris, June 17th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène […]
Company: Moyer Outdoor Advertising Market: Pennsylvania Phone: 484-515-5426 Email: MoyerAdvertising@yahoo.com Moyer Outdoor owns 14 static and digital faces in Pennsylvania. They are a family owned and operated business focused on providing the highest level of quality and service. William and David Moyer own and operate the business. To receive […]
Last week Billboard Insider asked readers what software tools they use to manage their out of home advertising companies. Quickbooks, Apparatix and BillboardPlanet were the top three answers. Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and […]
Eagle Outdoor Founder and President Dan Walcott lost his wife of 38 years to cancer in September 2023. Walcott admits he doesn’t do well by himself. He recently got engaged via – what else – a billboard. You can watch the video below. Congrats Dan. Glad to see you […]
Company: Music Outdoor Markets: Missouri Address: 2805 S Ingram Mill Rd., Springfield, MO. 65804 Phone: 800-301-8967 Music Outdoor operates an out of home plant serving the following Missouri cities: Springfield Willard Bolivar Buffalo Lebanon Stockton Urbana The company’s website says that Music has over 40 yers experience in outdoor advertising. […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Jerry W McCarver. Born December 25, 1939. Died June 10, 2024 in an Atlanta hospital. Jerry had been in the Outdoor Advertising industry since the mid 1960’s – almost forty years. Jerry began his Outdoor career with Creative Displays in Richmond VA then Birmingham Al. He followed this up with […]
