Other News

DOmedia Launches PeopleToMySpot for Local OOH Advertisers

24th January 2024, Columbus, OH — DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com. The website helps local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations. Businesses can then plan and […]

Company of the Day – Hispanic Indoor Media

Company: Hispanic Indoor Media, Inc. DBA: inPlace Media Markets: Nationwide Address: Offices in New York, Los Angeles, Atlanta, San Antonio Phone: 1-716-572-3210 Email: info@hispanicindoor.com Phone: 1-716-572-3210 Since 2002, Hispanic Indoor Media (HIM) does business as inPlace Media and has been a leading pioneer in “place based” media nationwide. The company’s media capabilities […]

Private Equity and Out of Home – Why Should I Add a Partner

There’s lots of private equity interest in out of home to judge from the calls Billboard Insider gets.  This is the first column in a series on private equity and out of home, based on our experiences raising equity for our own companies and as a private equity investor in […]

Media Resources adds Stepanovic as VP Digital Manufacturing

Toronto, Ontario – Media Resources, a leading provider of innovative signage and visual communication solutions, is proud to announce the appointment of Davor Stepanovic as Vice-President of Digital Manufacturing. With his extensive experience and expertise in various senior Manufacturing and Leadership roles before joining Media Resources, Davor brings invaluable insights […]

Last call to enter student OBIEs

This week is the last call to enter the inaugural Student OBIE Awards, sponsored by the Out of Home Advertising Association of America (OAAA). The final deadline for entries is this Friday, January 26. The grand prize is a paid trip to the OBIE Awards in San Diego, CA this […]

Justin Powell says Out of Home must be easier to buy

Company: Huntington Outdoor Markets: Alabama, Arkansas, Florida, Indiana, Iowa, Kentucky, Louisiana, Minnesota, Mississippi, Ohio, Oklahoma, Pennsylvania, Tennessee Headquarters: 311 East Street, Gordon, Ohio. 45304 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor is a family owned out of home company which operates a billboard plant with over 3,100 displays in 13 states.  The company is […]

Becky Smith on the IBO’s growth and why you need to join Speedway

Here’s an excerpt from last  Thursday’s Increasing Revenue in 2024 Seminar which was put on by the IBOUSA.  Becky Smith, the IBO’s Enterprise Manager lead off the seminar. On the IBO’s growth Four years ago these are the stats for IBO in March of 2020… There were 170 operator companies […]

4,203 Signatures Will Not Get You a New Digital Billboard

In a followup to our January 3rd post on a Round Rock, Texas group of local businesses who turned in 4,203 signatures to the City of Round Rock, surpassing the required amount needed to get its item on a ballot this coming May. They petitioned that the City leadership asking […]

Pattison Outdoor Adds Large Format Digital at the Iconic BC Place

  PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four […]

Company of the Day – HighRoad Advertising

Company: HighRoad Advertising Headquarters: 34526 US Hwy 2 W. Grand Rapids, MN 55744 Market: Grand Rapids Phone: 218-256-2189 Founded in 2016, HighRoad Advertising is a family owned business based in Grand Rapids, MN. The Company owns and operates three digital billboards on Hwys 2 and 169.  The Company is owned […]