Hawaii has been a state with a ban on billboards, but The Honolulu Star-Advertiser is reporting that proposed legislation to allow billboards and other large messaging signs in the New Aloha Stadium Entertainment District (NASED) passed first reading in the state Senate last Wednesday. Senate Bill 3197 would make NASED […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: iLevel Digital Markets: Minnesota, North Dakota St Cloud Office: 25113 21st Ave, St Cloud, MN. 56301 Fargo Office: 3235 Oak Ridge Loop E, West Fargo, ND. 58078 Phone: 701-369-6100 Email: info@ileveldigital.com iLevdel digital operates a billboard plant in Minnesota and North Dakota. In addition to billboard the company has a […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
How do you value your out of home company when you bring in an outside investor? The answer depends on whether you are simply selling an existing share of the ownership to a third party or if you are raising new money to grow the company. Selling an existing share […]
As the new year unfolds, OOH sales organizations often find themselves at the crossroads of change, facing new challenges, new opportunities. Embracing these changes, salespeople must adapt and evolve, turning challenges into opportunities for growth and success. In the face of change, many OOH sales professionals tend to resist, opting […]
I recently was approached via email and then a phone conversation by Jeremy Bayless. Jeremy was a father who experienced a true tragedy. His daughter was basically murdered by someone who tainted a drug with a lethal dose of Fentanyl. Jeremy’s daughter was by no means a habitual drug user. […]
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now owned and operated by his great […]
Yesterday Billboard Insider presented four reasons to consider adding an outside equity partner. Today we talk about three traits to look for in a private equity partner: industry expertise; candor; and rapport. Industry Expertise Time is your most precious resource. You don’t want to have to spend time educating a […]
Another big city is considering the benefits of large digital signs. OUTFRONT and the Urban Activation Institute are spearheading an attempt to develop an arts and entertainment district which would include digital signs. San Antonio Report quotes a city staffer as saying that the signs will help activate spaces and […]
