Other News

Clear Channel Outdoor Revenues up 5% in 4Q 2018

Clear Channel Outdoor announced 4th quarter 2018 results.  Here are the results of the earnings release, earnings deck and the seeking alpha earnings call transcript. Consolidated revenue excluding exchange rates increased 5% to $765 million for the fourth quarter of 2018.   Americas Outdoor (Clear Channel US and Clear Channel Canada) […]

Seth Garrett on Out of Home and Real Estate

Seth Garrett is Real Estate Manager at Link Media Outdoor’s corporate office in Roswell, GA.  Prior to joining Link, he worked in the same role at Fairway Outdoor in Atlanta and Athens, GA, following 10 years in commercial real estate development and consulting.  Insider talked to Seth about what it […]

Company of the Day – Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Insider caught up with Brad Sourbeer, owner of Parker Outdoor, to talk about the business. Can you share with us the history of  Parker Outdoor? I started the business in November 1987 […]

Cowlbeck on Apparatix

Chris Cowlbeck the General Manager of LOOK Billboards and the IBOUSA talked about about the benefits of using Apparatix on last week’s Billboard Insider podcast. What software do you use to help run your billboards? About four and a half years ago a gentleman named Jim Matalone…the President at Ashby […]

London Nanny State Overreach

Insider has written before about Transport of London’s nanny-state ban on junk food advertising. The policy is having unintended consequences.  Look at this ad for a UK-based Farmdrop which specializes in delivering fresh, organic, local meat and product to consumers.  It was banned because the ad includes a picture of […]

Using OOH to Help the Homeless

By Nicole Randall OAAA Communications Senior Director Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for the HelpCOS campaign, where all money collected goes […]

Top OOH Specialists to Discuss Planning, Buying Strategies at #OOH2019

Executives from Leading OOH Buying Firms Talk Big Brands March 6, 2019 (Washington, DC) – Executives from out of home (OOH) advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. Leaders from Billups, […]

Geopath Market Spotlight: Augusta

Did you know: Augusta was named after Princess Augusta of Wales. The city of Augusta has twice held the title of Georgia’s capital in its history. This week’s Geopath Market Spotlight focuses on the Augusta DMA. Infographics for the top DMAs and much more are available to Geopath members in […]

Five Things About Outfront

Here are five things Insider learned about Outfront Media after reading Outfront’s 2018 10-k. Big Markets.  The 10-k says Outfront targets top market, high profile locations.  49% of Outfront’s revenue comes from its top 5 markets, all of which are major metro areas. Outfront’s top 5 markets account for 44% […]

#OOH2019: Celebration, Inspiration + Transformation

My Turn  From Nancy Fletcher, OAAA President and CEO The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. Transformation What’s next […]