Here are highlights from Daktronics’ 4th quarter and fiscal year 2024 press release. Fiscal Q4 and full year 2024 financial highlights: Sales increased to a new record of $215.9 million for the fiscal fourth quarter, a 2.9 percent increase compared to the fiscal 2024 fourth quarter’s record revenue; full-year sales […]
Other News
A New Sales Focused Signbird Offer
SignBird’s launched something special for billboard owners, SignBird Owner Package. This is all about helping out-of-home (OOH) media owners like you boost your marketing efforts and attract more advertisers. Here’s a quick rundown of what’s included: Professional Photos and Videos by SignBird Pilot Network A picture is worth a thousand […]
Branded Cities Wins Woodbine Network Operating Rights
Toronto, Canada – June 26, 2024 – Branded Cities, the un-rivaled leader in iconic Out-of-Home (OOH) advertising across North America, proudly announces the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted “The Well” in Toronto’s west side, and the […]
Company of the Day – New Tradition Media
Company: New Tradition Media Offices: New York – 588 Broadway, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of […]
Replacement Insurance Woes in Gulf States
Here’s a screenshot of a conversation which a Florida out of home company executive had with an insurance underwriter about the feasibility of digital billboard replacement insurance. Billboard Insider hears stories that replacement insurance is hard to find in the gulf states or is prohibitively expensive. While there do not […]
Company of the Day: New South Outdoor
Company: New South Outdoor Markets: Alabama, Tennessee Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email: info@newsouthoutdoor.com New South Outdoor operates a billboard plant in Alabama and Tennessee. We talked with New South Founder and President Neil Bell. What’s new over the past year? We sold 33 structures and 22 […]
ArtPop Street Gallery 11th Annual Fashion Show and Fundraiser
ArtPop Founder and Executive Director Wendy Hickey tells Billboard Insider that tickets and sponsorships are on sale for the Artpop 2024 upcycles Fashion Show and Fundraising event. Details below. Our missions impact to our local artists has been incredible in our 11th year of serving the Charlotte, NC/SC region and […]
Grey Outdoor Running Organ Donation Campaign
Grey Outdoor wants to send out a huge thank you to Giesken Outdoor Advertising, Freedom Media, GreenSigns, and Trailhead Media for dedicating billboards to help raise awareness and support for the Elana Rose Andrews cause. The Elana Rose Andrews Donation is to raise awareness for Elana Rose, a sweet child, […]
Are Great OOH Sales Reps Born or Made?
According to The Harvard Business School the two essential traits for successful salespeople are empathy and ego drive. Ego drive defined as: Persuasion: The need to convince someone to see things your way and feel satisfied about doing so Self-improvement: The desire to prove oneself better than others Motivation: The determination to succeed, […]
Imagine it’s Day One of OOH Media: A Canvas Untouched
By Rick Robinson, CEO @ PJX Media Picture this: a world devoid of billboards, bus wraps, or the dazzling brilliance of Times Square. No ads yet grace the walls of subway stations, airports, or the iconic Sunset Strip. It’s a blank canvas, a world where Out-of-Home (OOH) media doesn’t exist. […]