Billboard Insider received this comment from Adquick’s VP Demand and Analytics Jason Kunkel-de Cesero in response to our reader poll on the out of home sales platforms: Just want to share that most billings in our platform are executed directly with media operators via insertion orders (and mostly involve print/static […]
Other News
Mark Your Calendar!
SAVE THE DATE! Mark your calendars for the upcoming IBO Conference! Taking place in Fort Worth, Texas, from October 8th to October 11th, 2024. This event promises four days of invaluable insights, networking opportunities, and engaging discussions tailored specifically to the IBO community. To receive a free morning […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day – Metro Outdoor Advertising
Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and […]
Rue Billboards Remembers Fallen Heroes
Insider received this note from Brennan Billeaud of Rue Outdoor Advertising and wanted to share with our readers. “I just wanted to share an idea I had. In my town of Lafayette LA I will running on my digital billboards, all this week and thru Memorial Day, a Memerial day […]
Memorial Day – Remember & Honor
Insider will be back tomorrow.
Billboard Insider Classifieds May 25, 2024
Billboard Insider Classifieds work: “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve […]
Jeremy Male: It comes down to one word – Audience
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Why has OOH been able to maintain ad share It comes down to one word – audience…More and more activities activities are outside of the home. OUTFRONT […]
OOH Sales: The Early Bird Gets the Worm
Exploring the DISC model of human behavior reveals four fundamental style preferences of behavior and communication. Among these styles, one is particularly drawn to the sales profession. Most salespeople fall into what the DISC model terms High I’s, or Influencers. These individuals thrive on building relationships and enjoy meeting, talking, […]
David Sailer: Selling a US Asset is Probably Not the Best Course of Action
Here are the highlights of Clear Channel CFO David Sailer’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Clear Channel Outdoor adding account executives Coming out of COVID we were obviously you know very tough on expenses you know revenue was down and […]