One of the advantages of digital billboards is that you can run a direct content feed to your digital billboard. This can include everything from weather to pollen counts to curated moments to real time sports updates. What content feeds do you run to your digital billboards. Take our […]
Other News
Vegas Sphere To Celebrate One-Year Anniversary With Dazzling Fourth Of July Show
LAS VEGAS (June 20, 2024) – Sphere Entertainment Co. (NYSE: SPHR) announced today that Sphere will celebrate the one-year anniversary of the Exosphere’s first illumination on July 4th with an all-new Exosphere content and audio experience – the “Sphere Fourth of July Celebration” presented by Verizon. The Sphere Fourth of July Celebration […]
Company of the Day: Norris Outdoor
Company: Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters: 115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor Advertising is part of Norris Advertising, a multi-media company a multi-media company that provides out of home advertising services, radio, digital sign sales and advertising services. Norris […]
Out of Home Fabricators: Formetco
Billboard Insider is running a series on out of home fabricators. Today we feature Formetco. Fabricator: Formetco. Headquarters: Duluth, Georgia. Phone: 800-362-6382 Email: structures@formetco.com How did Formetco get involved in making structures? Formetco’s entry into the structure business was driven by the dynamic and fast-paced nature of the scoreboards industry. […]
Public OOH Stocks Trail US Market in 2Q 2024
The public out of home stocks trailed the US market in the second quarter of 2024. The S&P 500 grew 4%, Lamar grew 1.7%, Clear Channel Outdoor declined 14.5% and OUTFRONT declined 17.7%. Public Out of Home Stock Performance for 3 months ended June 30, 2024. S&P 500 (black), Lamar […]
Leith El-Hassan on Ordering for the One Small Step Campaign
By Leith El-Hassan, Circle Graphics Senior VP, Sales For readers interested in supporting the new One Small Step campaign, promoted in yesterday’s edition of Billboard Insider, Circle Graphics is featuring all assets on www.OOHForGOOD.com. Out of Home for Good is Circle Graphics’ free industry filler copy site. OOH companies are […]
GroupM to Present Midyear Advertising Forecast July 17
Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Tuesday, July 17, 2024 at 2PM ET for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Here’s a […]
Company of the Day – NewView Outdoor
Company: NewView Outdoor Headquarters: 162 W Main St, Suite 101 Cartersville, GA 30120 Market: Northeast Alabama Phone: 706-676-7398 Email: Sales@NewViewOutdoor.com NewView Outdoor specializes in hi-definition billboards in the Northeast and Eastern regions of Alabama. Their signs are strategically located and offer both hi-definition digital signs and traditional longer term static […]
The Billboard Industry Can Help Strengthen America
Insiders’ Comment: As our readers know, we tend not to be political, but we do think that One Small Step is an important campaign. Today, we introduce you to Dave Isay with more to follow this week on details. Thanks for your time and consideration. By Dave Isay, Founder and […]
What Daktronics Financials Say About the Digital Billboard Market
If you want to understand the digital billboard market you need to follow Daktronics commercial division which includes roadside digital billboards and spectaculars. Daktronics released 4Q FY 24 earnings last week. Consolidated revenue and orders were up 3% and 15%, respectively for 4Q FY 24, but commercial sales and commercial […]