Other News

Mark Your Calendars for Unleashed ’24

Denver, CO—Get ready to embrace the energy at Apparatix Unleashed ’24! It’s the event you didn’t know you needed, taking place in the mile-high city of Denver, Colorado, from September 18-20, 2024. Why should you care? Because it’s going to be epic. Why You Absolutely Can’t Miss Unleashed ’24 (Seriously, […]

Link Media Outdoor revenues increase 6% in 4Q 2023

Link Media continues to grow although at a slower pace.  Here are the Link Media financials extracted from the Boston Omaha 2023 10k. Revenues increased by 6% to $10.9 million during the fourth quarter of 2023 due to increases in occupancy and rate.  Here are Link Media’s quarterly billboard revenues […]

Four Things About Clear Channel Outdoor

Here are four things Billboard Insider learned from reading Clear Channel Outdoor’s 2023 10k. Cash goes to interest. Cash interest on debt totaled $404 million in 2023 compared to cashflow (EBIDTA) of $423 million.  With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions […]

Setting Sales Team Expectations and Compensation

Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team.  Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]

Outdoorlink & BillboardPlanet Complete Strategic Integration

Merging offline and online to create synergies, unique experiences and value for companies and end users is a hot topic across many industries. It is not always easy to accomplish. In OOH, digital is one of the driving forces of our industry, however, with the majority of the signs in […]

Wildstone Appoints Operations Director to Drive Digitisation

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has appointed a European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette Meijer joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked […]

Company of the Day – Lakes Digital Sign Guys

Company: Lakes Digital Sign Guys Headquarters: 28420 US-10 E, Detroit Lakes, MN 56501 Market: Detroit Lakes Phone: 218-234-0124 Email: sales@lakesdlsignguys.com Tony Reller and Jon Sabo are the Lakes Digital Sign Guys. They built their single sided 14×48 digital in October 2022 and have the largest and closest digital billboard to […]

5 Things About OUTFRONT Media

Here are five things Billboard Insider learned from reading OUTFRONT Media’s 2023 10-k. Entertainment, Entertainment, Entertainment As Hollywood goes, so goes OUTFRONT.  The entertainment industry accounts for 20% of OUTFRONT’s total revenues.   When movie-making is curtailed by COVID or an actors strike, OUTFRONT will suffer.  When Hollywood is healthy OUTFRONT […]

Andy McDonald Named OAAA SVP of Government Affairs

  WASHINGTON, D.C. – MARCH 26, 2024 – the leading trade group representing the entire OOH advertising industry, announced the appointment of Andy McDonald as its new Senior Vice President, Government Affairs.  In this role, McDonald will advocate for the out of home industry at the state and local levels and […]

Spotzi Provides IBO Speedway Mapping Info

2024-03-26  Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]