Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s […]
Other News
Clear Channel Outdoor Americas revenue up 6.6% in 1Q 2019
Clear Channel Outdoor released first quarter 2019 earnings yesterday. Here are the results from the earnings release and earnings call. Insider is focusing on figures which exclude the impacts of foreign exchange. Consolidated revenue increased $13 million (2%) to $611 million. Americas revenue (North America) increased by 6.6% to $273 […]
Sara Starts Out of Home Consulting Firm
Wisconsin native Paul Sara has 38 years experience in the out of home advertising business including a stint as President of the Clear Channel Outdoor Milwaukee Division from 1996 to 2014. Sara has formed Badger Outdoor Consulting to provide management and operational consulting to the out of home advertising business. […]
Company of the Day – Sapp Outdoor
Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Insider had the opportunity to spend a few minutes with Matthew Sapp, General Manager of Sapp Outdoor. Matthew, can you share with our readers the history of Sapp Outdoor? Sapp Outdoor was founded […]
Jonathan Gudai: automation can double the digital out of home ad spend.
This week’s podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying. Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation […]
Outfront’s Multi-Bulletin Campaign for Avengers
Outfront is running a multi-bulletin campaign in Los Angeles for the Avengers Endgame movie. Insider talked with Outfront’s Carly Zipp. Where did the idea come from? The dom consist of 7 units, 4 of ours and 3 of CCOs. The idea was actually generated from a brainstorming session for the […]
Geopath Market Spotlight: Wilkes Barre – Scranton
Did you know: The largest vein of anthracite coal in the world in under the Lackawanna Valley. The Archbald Pothold is the largest glacial pothole in the world. This week’s Geopath Market Spotlight focuses on the Wilkes Barre-Scranton DMA. Infographics for the top DMAs and much more are available to […]
Queensland, New Zealand Bans junk food out of home ads
Queensland New Zealand has banned junk food ads at 2,000 outdoor advertising sites owned by the government. “Young people use public transport, they’re exposed to this sort of marketing, its a wallpaper in their lives.” says a government spokesman. An opposition politician responds:”We think the Government should be focusing on […]
Company of the Day: Saben Outdoor
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collingsworth Road, Palmetto, GA Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family owned firm which owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
Broadsign To Acquire Ayuda
MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]