Other News

Global Out of Home Breaks the 5% Barrier

Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma.  The company is run by Matthew Mollman.   The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor […]

North Carolina, Trees, Government and NCDOT- Did I Mention Trees?

Our oldest son and his wife have recently made the move from the west coast to Cary, North Carolina. My wife and I made the trip from the Pacific Northwest for our first visit to see how they have settled in. Being the ever present billboard nerd, I was also […]

Billboards Celebrate Spelling Bee Winner

Jethro Nededog of The Lippin Group writes:  As celebrations for Tampa 12-year-old Scripps National Spelling Bee winner Bruhat Soma continued last week, very creative billboards in various locations around the local area ran through last weekend. Once again proving the effectiveness and versatility of OOH, an anonymous person who was super […]

STRATACACHE Announces Acquisition of OOH Specialist Dot2Dot Communications

  DAYTON, OHIO, US—June 5, 2024—STRATACACHE today announced the acquisition of digital signage and out of home specialist Dot2Dot Communications, based in Ontario, Canada. Dot2Dot is a digital signage integration specialist and strategic partner of Scala, part of the STRATACACHE family of digital signage companies. The acquisition extends STRATACACHE’s global […]

MH Outdoor Media and a Conversation with COO Marshall Henderson

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor Media, LLC is a member of the Mac Haik family of companies, founded in July 2011 in Houston, Texas.  Marshall Henderson is the […]

Rothfelder on Billboard Access and Prescriptive Easements

Virtually every State requires that the operator demonstrate private access for the erection and maintenance of his billboard. The Texas Department of Transportation, for example, states in 43 Texas Administrative Code Section 21.199(a)(2) that it is a ground for cancellation of the permit if the billboard is maintained from the […]

Public OOH Companies are Deleveraging as the Cost of Debt Stabilizes

Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023.  Some observations: The cost of debt has been stable at the public out of home companies, after rising […]

Talon Appoints Ryan Laul as North American CEO

New York, June 4, 2024 — Talon, the global independent Out of Home (OOH) agency, today announced the appointment of Ryan Laul as its North American CEO. Laul will lead the continued growth of Talon’s business in North America, assuming the role on June 23, 2024. Reporting into Sue Frogley, […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4800. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in Colorado, including 20 digital billboard faces.   Business Times and Watchfire have written about the company’s digital sign installations.  Mile High President […]