West Virginia Gov. Jim Justice placed four counties under a state of emergency Tuesday afternoon just hours after a major line of storms moved through packing 80 and 90 mph winds knocking out power to more than a quarter of Appalachian Power customers in central and Southern West Virginia. Insider […]
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Day 2 of the IBOUSA Spring 2024 Conference in 5 Quotes
Here are the highlights of day 2 of the IBOUSA spring 2024 conference. John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck. The doctor said I had […]
OOH Sales: What Can the Farmer Teach Us About Selling?
Farmers most likely know little about the process for developing OOH selling opportunities. But, they do know quite a bit about the process for developing (growing) crops. And, the lessons we learn from the farmer can help us “grow” our OOH books of business. Let’s look at the farmer’s growing […]
Company of the Day: Legacy Outdoor
Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, […]
5 Things About Link Media
Here are five things about Link Media Outdoor which Billboard Insider learned from reading the 2023 10k of Boston-Omaha. Scale, Scale, Scale Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items […]
Day 1 of the IBOUSA Conference in 5 Quotes
Here is day one of the IBOUSA Spring 2024 conference in five quotes. Chris Cowlbeck says the IBO is still growing. In the last 8 weeks there are 20-30 companies who are knocking on our door who want to be a part of things… Ryan Joyce, Genlogs talks about a […]
Bluebolt Outdoor Installs Solar-Powered Benches
April 02, 2024 08:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Bluebolt Outdoor LLC, a division of Blue Outdoor, in collaboration with California State University – Dominguez Hills and its sustainability unit has installed solar-powered benches on campus. Provided to the university at no cost, the benches offer students, faculty, and […]
Digital Outdoor Advertising Partners with Apparatix
Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient. Apparatix’s platform offers immediate access to billboard availability, […]
Company of the Day – Las Vegas Billboards
Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone: (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years. Dave […]
Robert Wallace on Selling Southeastern Media and What’s Next
Last week Robert Wallace announced the sale of SouthEastern Media Corporation’s out of home assets in Lynchburg, Virginia to McWhorter Investments. Wallace started Southeastern Media in 2012 and had 14 digital billboard faces. Billboard Insider talked to Wallace about the sale. What factors entered into your decision to sell? It […]