Paris, July 31st, 2019 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the iconic Street Furniture contract for San Francisco (population: over 860,000). The 20-year contract was awarded by the San Francisco’s Board of Supervisors in a unanimous vote […]
Other News
OOH Reaches 90% of Travelers, Younger & Affluent Consumers
With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]
Company of the Day – WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]
Jim Matalone on Starting and Running Ashby St Outdoor
This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]
The Cannabis Industry Asks Congress for Help
By Nick Levi, OAAA Legislative Intern Try this for irony: without access to the banking system, some cannabis businesses rent old bank vaults to store cash. That was one example of cumbersome business practices in today’s marijuana industry, due to federal treatment of cannabis as an illegal and controlled substance […]
Geopath Market Spotlight: Wausau-Rhinelander
Did you know: The Wausau Curling Facility is the largest in the United States. Granite Peak Ski Area in Wausau is the highest skiable peak in Wisconsin. This week’s Geopath Market Spotlight focuses on the Wausau, Wisconsin DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company of the Day: Vital Outdoor
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City. The firm is privately held and was founded in March 1996. Justin Booher is President, Shannon Booher is CFO. The firm is […]
Billboard Legal: Cutting Down Trees Can Get You Into Trouble
Cutting down trees without permission can get you into trouble. That’s the lesson of Blust v Lamar Advertising. Here are the facts. In Sept 1988 Lamar leased land for a billboard in Miami Ohio Township from James Weber. John and Jean Blust owned the land adjacent to the billboard site. […]
Haleigh Powell on Great Creative
By Haleigh M Powell, Client Relations, Huntington Outdoor We like catchy, clean, and bright creative work, right? The best creative work is simple, to-the-point designs. So why is it so hard to work with your clients and create these classic, easy-on-the-eyes designs? The difference between amazing and average designs has […]
Considerations, Approaches to Programmatic OOH
By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]