Last Monday insider discussed out of home brokerage fees. Today Insider talks the other parts of an out of home brokerage agreement. Term A typical term is 3-12 months. Insider leans towards 3-6 month agreements. Out of home transactions are simple with a finite number of buyers. You’ll know at […]
If you’ve ever visited Watchfire’s Danville headquarters you’ve seen this 14 by 48 billboard. Still looks great. It’s a 19mm model which is 12 years old. Watchfire will replace it with a new 16 mm billboard later this summer along with new internal components and wiring. The original structure and […]
A new report from the National League of Cities (NLC) touts congestion pricing as a way to reduce gridlock and generate money to pay for roads and bridges. “Congestion pricing could directly counteract an increase in vehicle use and ensure self-driving cars pay full freight for the impact they create,” […]
Company: Paper Bag Ads Markets: Nation-wide. Address: 251 Bradley Place, Palm Beach, FL 334870 Phone: 561-855-0004 Paper Bag Ads puts ads on grocery bags. The company has contracts with Food Lion, Kroger, Pathmark, Pick ’n Save, Piggly Wiggly, Safeway, ShopRite, Supervalue, Winn Dixie. Insider talked with Jim Geiger, the company’s […]
Lamar had a nice quarter although revenue growth lagged Outfront and Clear Channel. Here are the results of the second quarter 2019 earnings release and conference call. Net revenue increased 6.9% to $449 million during the second quarter of 2019. Acquisition adjusted net revenue increased 2.4%. Local revenue was up […]
The North Carolina house has concurred with a North Carolina Senate version of a billboard legislation by a vote of 60-54. The bill now goes to the Governor who has 10 days to sign or veto. The bill represents a commons sense way to reduce just compensation claims against North […]
3M is recalling some fall protection products: Twin-Leg Nano-Lok edge and Twin-Leg Nano-Lok Wrap Back Self-Retracting Lifelines. This is a proactive recall. There have been no actual safety incidents or injuries. Here’s the press release. The Advocate reports that Lamar has been funding a five year internship program for Lousiana […]
Company: Williams Outdoor Advertising Markets: Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 5 digital billboards structures with 6 digital faces located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Advertisement
On Monday Insider wrote about Watkins Outdoor’s installation of a 22’5″ by 36’5″ billboard in Missouri. Daktronics manufactured the sign. Insider asked Daktronics project manager Doug Stearns to talk about the project. Give us an overview of Daktronics relationship with Watkins Outdoor Watkins Outdoor has been buying digital billboards from […]
Every advertising channel investment includes several critical components, but creative impact can be the most important according to marketing research. The recent empirical evidence shows up to 75 percent of ad effectiveness can be attributed to the proper creative. This statistic should be an alarm for all OOH users to […]
