Other News

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant in North Carolina.  The company was started in 2002.  The company is owned by Jarrett Brown.  Insider talked with Brown. Jarrett, how did you enter the out of […]

Jeremy Male: We’re getting 4X revenue and a 25% IRR on digital billboard conversions.

OUTFRONT CEO Jeremy Male appeared at the UBS Global TMT conference on Tuesday.  Here’s a summary of his comments. What’s driving growth? The principal driver of the acceleration in the US is national advertising…When you look at that there’s a couple of reasons…Firstly…our audience continues to grow whereas most other […]

A Consideration When Choosing A Vinyl Printer

Insider received this email from an out of home company exec: I decided to try out a new printer.  I sent them a job and they included art for free.  The art was OK, the vinyl was OK and turn around was on par with everyone else so I was […]

Mount Washington Billboard Back in Court

Insider reported in September that Lamar Advertising had won, again, in their prolonged battle with the City of Pittsburgh, fending off the city’s relentless attack on its iconic sign overlooking Pittsburgh from Mount Washington. The Mayor of Pittsburgh, Bill Peduto, vowed to appeal to Pennsylvania’s Supreme Court or seek reconsideration. […]

Clear Channel Renews Jackson-Medgar Wiley Evers Airport Contract

Jackson, Miss. – Local, regional and national businesses will now have even more powerful opportunities to reach leisure travelers and business decision-makers flying through Jackson-Medgar Wiley Evers International Airport (JAN) beginning Dec. 16, 2019. Through a newly upgraded, digital and printed media network brought to life by Clear Channel Airports […]

Company of the Day – Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has both static and digital billboards. 90% of the plant is along freeways. Mark Kudler is […]

Paul Wright and Carson Frost on Out of Home Values and Who’s Buying What

  Today’s podcast guests – Paul Wright and Carson Frost –  talk about out of home values, who’s buying what, how to conduct a smooth sale and trends to look for during 2020. Paul is the founder of SignValue.com and the Co-author of Billboard Appraisal: The Valuation of Off Premise […]

Group M Projects 8% US Out of Home Growth

Group M released its Global Media Forecast.   Here are the projections for for the United States Projected Revenue Growth by Media Sector in the United States Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy.  Out […]

Blip Joins DPAA

NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association. In only two years, Blip has demonstrated a singularly effective demand generation model by providing […]

Geopath Market Spotlight: South Bend

Did you know: The University of Notre Dame has the oldest continuously existing college band in the United States. South Bend’s Potawatomi Zoo opened in 1902 and is Indiana’s oldest zoo. This week’s Geopath market spotlight focuses on the Montgomery/Selma DMA. Infographics for the top DMAs and much more are […]