NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]
Did you know: Ernest Hemingway married his third wife Martha Gellhorn November 21, 1940 in Cheyenne. Cheyenne was established on July 4, 1867. This week’s Geopath Market Spotlight focuses on the Cheyenne/Scottsbluff DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]
Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show. Brian Kline of Reliable Electric and PJ Pedroni of Smartlink participated in the discussion. Here’s a summary. What are the benefits of installing high efficiency LED’s High efficiency lights use 70-80% less power. Significantly […]
Michelle Coffman wears a couple hats as Chief Operating Officer of Cowgirl Communications Group and Director of Marketing for a dental service firm. Michelle is a supporter of out of home but made this statement in a talk at last week’s IBOUSA meeting: “We hire a number of managers to […]
Ridership is up in New York and Washington, DC. Overall, transit ridership was up nationwide nearly half a percent in the second quarter, said stats published by the American Public Transportation Association (APTA). Year-to-date, transit ridership was down .62 percent. In the second quarter, heavy rail ridership increased 3.27 percent […]
October 4, Montreal, Canada – Blip, North America’s most successful self-serve, pay-per-blip digital billboard advertising marketplace, today announced the official launch of Blip Canada as part of its international expansion strategy. Daniel Fleischer, former Vice President of Business Development & Marketing at Ayuda Media Systems, joins as General Manager of […]
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981. Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]
Paul Savka just retired after a 47 year career with Park Outdoor which included stints as a chart and lease manager, assistant manager, sales manager, general manager and most recently as VP of sales. Savka’s boss Rick Steele (EVP Market Operations) says this about Savka “In my 30+ years in […]
OAAA SVP Ken Klein summarized the issues surrounding Bill Thomas’ challenge to Tennessee’s state billboard rules at last week’s IBOUSA convention in Memphis. Here’s a summary of the discussion. Why did the plaintiff (billboard builder Bill Thomas of Tennessee) succeed in court? A federal judge in Memphis and recently a […]
