Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Other News
The Case for Personal Ads on Digital Billboards
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]
Regulatory Roundup October 25, 2019
On Monday a Commonwealth Court in Pennsylvania denied an appeal by the City of Pittsburgh of an earlier Commonwealth Court decision allowing Lamar Advertising to keep the Mount Washington billboard. The city intends to appeal the ruling to the Pennsylvania Supreme Court. When will Mayor Peduto stop throwing good money […]
Stephen Freitas on FOARE
You need to consider joining Billboard Insider in its support of OAAA’s Foundation for Outdoor Advertising Research and Education (“FOARE”) as a generous part of your year-end donations. FOARE is a 501(c)(3) charitable foundation that supports important research and education related to out of home (OOH) advertising issues. Insider talked […]
Geopath Finalist for Best Analytics Platform Award
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured […]
Company of the Day: Barnes Outdoor
Company: Barnes Outdoor Market: 15 Ohio counties Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Outdoor Advertising Corporation is the oldest and largest outdoor advertising group in Southeastern Ohio. The company was started in1916 and is a 4th-generation, family-owned business operates nearly 600 traditional billboards and eight […]
Solar Powered Digital Billboards?
At last week’s DailyDOOH Investor Conference Lamar CEO Sean Reilly said that Lamar has some digital billboards which could get off the grid when we have better batteries. Insider asked solar powered billboard expert Kevin Conlin to discuss the feasibility of solar powered digital billboards. Kevin are solar powered digital […]
More Miles Driven; Fewer Fatalities
More Miles Driven; Fewer Fatalities Good news for the first half of 2019: vehicle miles driven was up while fatalities declined. Traffic fatalities declined 3.4 percent in the first six months of this year compared to the same period in 2018 Vehicle miles driven increased .8 percent These half-year estimates […]
Schwab TV Commercials Love Out of Home
By Nicole Randall OAAA Communications Senior Director Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats: bus shelter ad taxi-top ad bus wrap […]
Broadsign and Adquick to Integrate Systems
MONTREAL, Canada and Los Angeles, CA. October 23,2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media buyers […]