Other News

Adams Outdoor Expands Midwest Reach with Acquisition of Cee Media

Madison, WI – January 10, 2025 – Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, proudly announces the acquisition of Wisconsin-based billboard company Cee Media. This strategic move amplifies Adams’ presence across the Midwest and underscores its commitment to delivering unparalleled […]

Largest German OOH Company Ströer Considering Sale

Insider had said to expect M&A activity to pick up in 2025 and it has gotten off to a fast start.  Reports from Europe are indicating the leading German OOH company Ströer is considering the billion-dollar sale (US $) of its outdoor advertising division. The group has attracted interest from […]

Lamar Named to U.S. News “Best Companies to Work For” List

Baton Rouge, LA – January 10, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Lamar is the only Louisiana-based company to earn placement in the category. […]

LA Wildfire PSA Campaign

OAAA has aggregated a collection of assets to support Los Angeles Wildfire Crisis Relief efforts. These assets are intended for our members to amplify critical information and calls to action, leveraging the power of OOH both nationally and locally to make a meaningful impact. The available assets include donation links […]

Company of the Day: View Chicago

Company: View Chicago Markets:  Chicago Address: 430 West Erie St, suite 510, Chicago, IL. 60654 Email: team@vcoutdoor.com Phone: 312-533-2230 View Chicago operates a network of hotspots, wildpostings, wallscapes, bus wraps and street furniture across 40 neighborhoods in Chicago.  The company was started in 2009. Charlie Megan and Graydon Meagan are […]

Billboard Insider Classifieds January 11, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Breaking down the Clear Channel Europe North Sale

Yesterday Clear Channel Outdoor announced a sale of Europe North to Bauer Group for $625 million.  Here’s an analysis of the sale prepared and sponsored by SignValue. Who is Bauer Media? Bauer Media is a German conglomerate which operates more than 600 magazines, 400 digital products and 50 radio and […]

“Stop It” and Start Making More Sales

There is a great sketch from the old Bob Newhart television show where he is a psychologist who works for $5.00.  (We use this clip in OOH Sales Mastery sessions from time to time to illustrate a point.  If you are unfamiliar with it, you can find it on YouTube.)  […]

Clear Channel Outdoor Sells Europe North for $625 million

SAN ANTONIO, Jan. 9, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. The expected purchase price from the transaction of $625 […]

Departure Media Inks Bradley Airport Deal

Charleston, SC, 9th January 2024 – Leading airport advertising company Departure Media has inked a deal with Bradley International Airport (BDL) to manage in-terminal advertising from January 1 2025. The airport out-of-home advertising specialist was chosen to take charge of the airport-wide advertising program at the Connecticut travel hub following […]