Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Other News
Company of the Day – Bedgood Outdoor Advertising
Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985. Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]
Billboard Legal: You Can’t Enforce An Illegal Lease
You can’t enforce terms of an illegal lease. That’s the lesson of Kunz dba Primark Outdoor v. Lobo Lodge. Here are the facts. In December 1990 Donrey Outdoor Advertising (“Donrey”) and Lobo Lodge, Inc (“Lobo Lodge”) entered into two ten year leases to permit Donrey to place billboards on land […]
A Marriage Proposal Via a Billboard
A Baltimore man used a billboard to make a marriage proposal. He popped the question in front of a billboard which said “Allison Haley, will you marry me? – Juan Carlos Puga.” Puga rented the Clear Channel Outdoor poster for $500. Insider’s take: All smiles here, but marriage proposals on […]
Building Signs Near a Major Airport Runway
Image Media owns signs near O’Hare Airport runways in Chicago. Insider asked Michael Scheid Jr. to talk about the challenges of developing a billboard near an airport runway. What’s it like to have a billboard near a major airport? Anything within a certain proximity to airports requires approval from the […]
Company of the Day: Image Media
Company of the Day: IMAGE MEDIA® Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA operates an out of home plant in the Chicago market. The company was started 35 years ago by Michael Scheid Sr. following a career at […]
Billboard Insider Classifieds November 2, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Steve Nicklin’s 10 Tips for getting more national and regional advertising business.
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
Regulatory Roundup November 1, 2019
The Tredyffrin Township Zoning Hearing Board rejected Catalyst Outdoor’s appeal of a decision rejecting a permit for a monument sign at the site of the Clockworks building at Lancaster Avenue (Route 30) and Route 252 in Tredyffrin, Pennsylvania. As part of the project the Clockworks building would have been torn […]
Shadowfencing and Proximity Targeting
(National– October 31, 2019) –do it outdoors media in partnership with Blue Bite have further enhanced their fleet of mobile billboards. The out-of-home (OOH) media company can now offer shadowfencing to advertisers who are looking to reinforce the OOH message digitally. WHAT IS SHADOWFENCING? Shadowfencing is a dynamic geofence that […]