Other News

Company of the Day: Kelley Outdoor

Company:  Kelley Outdoor Media Markets: Georgia Address: 2729 Nancy St, Columbus, GA Email: reggiekelley@kelleyoutdoormedia.com Phone: 706-593-8171 Kelley Outdoor Media operates a billboard plant in Georgia.  Reggie Kelley is the company’s founder.  The company was started in January 2015. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Billboard Insider Classifieds March 2, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Lamar’s Vistar Media Investment Paying Dividends

In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million.   Lamar also has a seat on the Vistar Media board. The investment is accounted for using the equity method which means that Lamar recognizes 20% of Vistar Media net income […]

OOH Sales: Qualify Hard, Close Easy

In OOH Sales Mastery, we teach and relentlessly reinforce a simple principle, an impossible-to-forget idea that carries massive implications for optimal revenue production: qualify hard, close easy. One of the big problems we see, though, is that people sometimes imagine they’re qualifying hard, but aren’t. Why not? Because they aren’t […]

Daktronics Has Profitable 3Q FY 2024

Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024).  Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. Revenue declined 8% to $170 million although the company was up […]

Intersection Launches Gen Z Focused InterZ

  NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates a plant which includes 33 total billboard and wall faces including 5 digital faces in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities […]

The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments

By Paul Wright, CEO, SignValue In response to Andy Goodman’s insightful piece on handling condemnation letters, we thought it was important to shed light on the significant implications eminent domain can have on billboard owners and the proactive measures they can take to safeguard their investments. As a firm deeply […]

JCDecaux on the Benefits of Airport Advertising

Paris, February 28th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled today its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, […]

Accretive Sees Out of Home Measurement Growth

Los Angeles, CA February 28, 2024 – Accretive, an out-of-home (OOH) data and technology company, today announced over 217% year-over-year (YoY) growth in its measurement business and the addition of over 100 new clients in 2023. As part of this momentum, Accretive launched a new brand identity and website to […]