Rick Robinson of Billups has launched an out of home podcast called In the World. He interviewed Brad Gleeson, Cofounder of Target Path last month. Gleeson suggests that cities like Sao Paulo which have banned street level advertising are reconsidering because of the public benefits (amber and safety alerts, art, […]
Other News
Company of the Day: Chandler Communications
Company: Chandler Communications Markets: Montana Headquarters: PO Box 633, Kalispell, Montana 59903 Phone: 406-756-3022 Email: contact@chandlercommunications.com Chandler Communications operates an airport, transit and billboard plant in the following Montana communities: Bozeman Belgrade Columbia Falls Eureka Great Falls Helena Kalispell Lincoln Livingston Whitefish [wpforms id=”9787″] Paid Advertisement
Clear Channel Outdoor and Lamar Outperform Market for Fourth Quarter of 2019.
What can we say about out of home stocks? The last quarter belonged to Clear Channel Outdoor. The last year belonged to OUTFRONT. The last five years belonged to Lamar. Here’s the data. Last quarter (3 months ended December 31, 2019) Clear Channel Outdoor up 15%. Lamar up 10%. The […]
Trivisions in a Digital World
Someone asked Insider why there are still trivisions in a digital world. The answer is simple. Regulations. Yesterday, Insider passed a pair of Lamar trivisions along the West Seattle Freeway. The signs sit next to a busy freeway. Why aren’t they digital? Because Seattle prohibits digital billboards. Digital billboards on […]
Company of the Day – Carter Outdoor Advertising
Company: Carter Outdoor Advertising Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Email: lmwooten@aol.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. […]
Happy New Year!
We’re taking the day off to watch football. Back tomorrow. [wpforms id=”9787″] Paid Advertisement
Why You Need Billboard Insurance
A newly installed wind turbine came apart and took out a digital billboard in New York yesterday. You can read about the accident and watch video of the digital billboard falling on the Eyewitness News website. Insider’s take: Insider guesses that the wind turbine company will ultimately be liable but […]
Steve Crayne on Designing a Great Out of Home Website
Next week Billboard Insider will release updated out of home website rankings. Today Starting Gate Marketing’s Steve Crayne talks about how to design an effective out of home company website. How did you get involved in designing out of home company websites? I was introduced to the OOH industry by […]
Geopath Market Spotlight: Tri Cities, Tennessee/Virginia
Did you know: The Tri-Cities is the region comprising the cities of Kingsport, Johnson City and Bristol in Northeast Tennessee and Southwest Virginia. Tri-Cities, Tennessee/Virginia is in the 99th largest DMA in the United States with a population of approximately 708,225. This week’s Geopath market spotlight focuses on the Tri-Cities, […]
Company of the Day: Carter Outdoor
Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]