Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers. Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]
Other News
Company of the Day: Circle Signworx
Company: Circle Signworx Address: 913 Elm St, Suite 411, Manchester, NH 03101 Phone: 603-625-5403 Email: sales@circlesignworx.com Circle Signworx operates a 7 face digital billboard plant in New Hampshire. The company was formed in 2011. The company also provides marketing and web design services to local businesses. [wpforms id=”9787″] Paid Advertisement
Out of the Office: John Barrett
In addition to being an out of home industry legend, Barrett Outdoor’s John Barrett is a partner in Brewport Brewing Company, a microbrewery in Bridgeport, Connecticut. John and his brother Bruce purchased the former Fairfield County News Building in Bridgeport and put a billboard on the property. They later coverted […]
Billboard Insider Classifieds January 18, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Seeking Alpha on Out of Home
Seeking Alpha has run two pieces on billboard stocks this week. Outfront: A Long Term Investment Opportunity ran Monday . The financial analysis is shallow and simplistic but one sentence on OUTFRONT’s success at cross-selling transit and bulletins caught Insider’s eye: “According to the figures provided by Outfront Media, 86 […]
Will a paper napkin agreement hold up in court?
Will a paper napkin agreement hold up in court? Probably not according to Craig Fedynich vs Curtis Massood Midwest Outdoor Media . Here are the facts. in 2002 Curtis Massood and Craig Fedynich formed Midwest Outdoor Media. Fedynich provided the ground lease and permits. Massood provided the capital. The company built […]
Colorado Greenlights Cannabis Billboards
By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. This rule change in Colorado reflects broader points: – Norms are emerging […]
Comedy Central, MTA and OUTFRONT Partner with Awkwafina
NEW YORK, January 16, 2020 – Comedy Central, in partnership with the MTA, today announced Golden Globe-winner and Queens native Awkwafina is taking over as MTA New York City Transit’s subway guest announcer, becoming the voice of the Flushing 7 Line. Through a dynamic partnership with OUTFRONT Media, the advertising […]
Company of the Day: Choice Media
Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media operates a billboard plant in Texas. Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house. Today Choice […]
Ken Klein on Getting the Next Generation Involved with Out of Home.
People ask Insider “How do we get young people interested in out of home?” Ken Klein, EVP Government Affairs at the OAAA shows us how. Insider talked with Klein this week. I hear you’re on an advisory board of your Alma Mater. I am involved with my college; I’m on […]