Other News

Happy Martin Luther King Day

Insider wanted to feature some of his Martin Luther King billboards in honor of the day and King’s work.  We asked Out of Home Creative’s Melody Roberts to talk about her favorite Martin Luther King billboards. “I think it’s unfortunate that we still have to send a message to people […]

Kevani Wins Ad Rep Contract for “i10 BEACON” Sign

LOS ANGELES, Jan. 16, 2020 /PRNewswire/ — KEVANI, Inc. (“KEVANI”), LA’s market leader in digital out-of-home media sales, has been selected for a multi-year advertising representation contract for a double-sided digital display on Interstate 10. KEVANI has branded the display the “i10 BEACON,” referencing both the location and monumental size of the […]

What Data Services Can Tell You About Potential Out of Home Clients

Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers.  Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]

Company of the Day: Circle Signworx

Company: Circle Signworx Address: 913 Elm St, Suite 411, Manchester, NH 03101 Phone: 603-625-5403 Email:  sales@circlesignworx.com Circle Signworx operates a 7 face digital  billboard plant in New Hampshire.   The company was formed in 2011. The company also provides marketing and web design services to local businesses. [wpforms id=”9787″] Paid Advertisement

Out of the Office: John Barrett

In addition to being an out of home industry legend, Barrett Outdoor’s John Barrett is a partner in Brewport Brewing Company, a microbrewery in Bridgeport, Connecticut.  John and his brother Bruce purchased the former Fairfield County News Building in Bridgeport and put a billboard on the property.  They later coverted […]

Billboard Insider Classifieds January 18, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Seeking Alpha on Out of Home

Seeking Alpha has run two pieces on billboard stocks this week. Outfront: A Long Term Investment Opportunity ran Monday .  The financial analysis is shallow and simplistic but one sentence on OUTFRONT’s success at cross-selling transit and bulletins caught Insider’s eye: “According to the figures provided by Outfront Media, 86 […]

Will a paper napkin agreement hold up in court?

Will a paper napkin agreement hold up in court?  Probably not according to Craig Fedynich vs Curtis Massood Midwest Outdoor Media .  Here are the facts. in 2002 Curtis Massood and Craig Fedynich formed Midwest Outdoor Media.  Fedynich provided the ground lease and permits.  Massood provided the capital.  The company built […]

Colorado Greenlights Cannabis Billboards

By Ken Klein, OAAA, from MediaPost Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds.  This rule change in Colorado reflects broader points: – Norms are emerging […]

Comedy Central, MTA and OUTFRONT Partner with Awkwafina

NEW YORK, January 16, 2020 – Comedy Central, in partnership with the MTA, today announced Golden Globe-winner and Queens native Awkwafina is taking over as MTA New York City Transit’s subway guest announcer, becoming the voice of the Flushing 7 Line. Through a dynamic partnership with OUTFRONT Media, the advertising […]