Other News

Natural Grocers Uses Out of Home to Grow

Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020.  On the firm’s earnings call Kemper Isley, the firm’s President,  mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]

Company of the Day – Delia Outdoor Advertising

Company:  Delia Outdoor Advertising Headquarters:  1720 N Pine St ,DeRidder, LA 70634 Markets:  Louisiana, Southwest Texas Phone: 337.401.000 Email:   deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and Southwest Texas. They have over 15 years of experience in the advertising business serving Deridder, Leesville, Ft Polk, Gillis, Lake Charles, Westlake, Sulphur, Pineville, Oakdale, Rosepine & Singer, Louisiana. […]

Are agencies, buying services and OOH operators allies or competitors?

Lots of comments on yesterday’s story asking if out of home agencies, buying services and OOH operators are allies or competitors.  Here’s  a sample. One reader says agencies, buying services and OOH operators are all on the same team. I think that we both can co-exist and increase revenue for […]

TikTok Activates OOH Livestream for the BRIT Awards

London, UK (February 18, 2020): Today, TikTok, the leading destination for short-form mobile video, is activating a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream takes place at 5.30pm and brings the buzz of the red […]

Digital Signage Expo 2020 to Offer Four Professional Certification Programs

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 2020 educational conference will again feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 31 – […]

Quorum Joins DPAA

NEW YORK, February 18, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced that location data science company Quorum has joined the association. Quorum is leading the charge to elevate the value of OOH by bringing the analytics and optimization capabilities of online […]

Company of the Day: Digivision Billboard Network

Company: Digivision  Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana.  The firm was founded by Bennett Rinaudo in 2017.  The firm has fourteen digital billboards networked together with plans to build four more […]

Jesse London’s 6 Tips for Sales Call Preparation

Jesse London has 25 years experience in media sales including 20 years selling out of home.  Last week he talked about selling out of home versus publishing.  Today he talks about sales call preparation. 1  Have an agenda for the meeting, identify what you want to accomplish.  If this is […]