By Trea Sanders We know you’ve got a lot on your plate – managing billboards, dealing with clients, and for most it feels like you’re a one-person army doing everything for everyone all the time. That’s why we’re here to lighten the load with SignBird Footprint, a service designed […]
Partnership provides Way.io, which among its partners are Alibaba, Baidu and Tencent, with access to premium Digital Out of Home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) NEW YORK & TEL AVIV, Israel–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader […]
Company: King Outdoor Advertising Markets: Pennsylvania Address: 304 N Washington Avenue, Suite 201, Scranton, PA 18503 Email: info@kingoutdoor.net Phone: 570-344-8250 Founded in 1966, KING Outdoor has been providing innovative outdoor advertising solutions for over 45 years. Current CEO and President Jerry Frank joined the company in 1968 as a bookkeeper […]
Billboard Insider sales columnist Kevin Gephart is running a series of conversations with Chris Lytle who has trained sales professionals for 44 years. Today Kevin and Chris discuss whether a sales manager should be a sales rep. What’s wrong with having a sales manager carry a book of business? Kevin […]
By Wes Frick How do I get clients to reduce the amount of information on billboard campaigns? I’ll tell you exactly how I do it. Step 1. Approach Shot Mockup If they’re requesting a busy campaign, place the artwork on an approach distance shot, and if they can’t read it, […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. The company has 29 total faces including 8 digital faces. Brett Keenan, Co-Owner, Keenan Media Brett & Lane, what prompted you to enter […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Sean Reilly gave a short course in how to grow your out of home company cashflow margin at an appearance at the JP Morgan Media and Telecom conference this week. Some of the highlights: How Lamar grows margins… The trick to margin expansion in the Billboard business is really really […]
One of the mistakes that we see often with leaders of OOH sales teams is that they spend an inordinate amount of their time working with the team members that are not performing at an acceptable level. Sometimes spending as much as 75% of their time on the weakest performing […]
