Anna Bager on why the just released MRC standards are a great thing for out of home In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we […]
Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account NEW YORK – May 1, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, […]
Chattanooga, TN – It is with immense pride that Sandler Professional Development of Chattanooga, the team that has developed and conducts the OOH Sales Mastery Program announces receiving the prestigious Pinnacle Award at this year’s Sandler Summit in Orlando, Florida. Owners Lisa and Dan Nausley led their team to global […]
Funding round marks a pivotal moment for Screenverse as it aims to accelerate DOOH advertising’s programmatic future NEW YORK, April 30, 2024 /PRNewswire-PRWeb/ — Screenverse, a monetization and ad management partner for DOOH (digital-out-of-home) media owners, announced a $10.5 million investment led by Volition Capital. This funding round marks a pivotal moment for Screenverse as it […]
Suwanee, GA (April 30, 2024) – [Formetco, LLC], a leader and pioneer in the design, manufacture, and innovation of digital and hardware products for the Outdoor Advertising industry and a leader in digital LED displays for sports venues, is excited to announce the opening of its new, cutting-edge 175,000 square […]
Here’s a list of the non-executive board directors for Lamar, OUTFRONT and Clear Channel Outdoor. Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred […]
With the OAAA OOH Media Conference in full swing in Carlsbad this week, Insider will provide information each day as it comes across our desk. Yesterday, the OAAA announced that Dave Wood, President & CEO of Verde Outdoor, is joining the OAAA Board of Directors. From the OAAA: With […]
April 26th, 2024 [Chicago, IL] – Ivee®, the software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC (CMT) today announced the “Smart Taxi,” which will provide passengers with a personalized, engaging, and authentic experience during their ride, while giving brands a more […]
Company: Logan Outdoor Markets: Florida Address: 1716 W. Lemon St, Tampa, FL 33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with over 13o static faces in Central Florida, including Tampa, St Pete, Clearwater and six surrounding counties. Their plant includes both single and stacked bulletin structures. Lelia […]
In our series on out of home lenders we’ve featured Alerus Financial and Stark Capital. Today we profile YESCO Financial solutions which provides lease financing to out of home companies. Out of Home Lender: YESCO Financial Solutions Address: 1605 Gramercy Rd, Salt Lake City UT. 84104 Email: Tony Hull: thull@yesco.com […]
