Other News

7 Ways OOH Works with Online and Mobile

Jesse London has 25 years experience in media sales including 20 years experience selling out of home.  Last week he talked about selling out of home versus TV.  Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]

What Were They Thinking…

Humor can be great on billboards but there are risks.  Not everyone thinks the same things are funny.  An Ohio pizza shop owner likes to run funny messages on his billboards: “Now Hiring – Must Show Up”, “If it’s not there in 30 minutes move closer.”, “Free Box with Every […]

Billboard Leader at White House Summit to Fight Human Trafficking

The White House invited the president of the Outdoor Advertising Association of Texas to a national summit against human trafficking. On January 31, Lee Vela of Clear Channel Outdoor-Houston attended at all-day summit at the White House, with President Trump, Vice President Pence, Ivanka Trump, and Attorney General William Barr. […]

Company of the Day – CRG Advertising

Company: CRG Advertising, LLC Market: Connecticut Phone: 860-961-4818 Email: cghione@crgadvertising.com CRG Advertising operates 4 digital faces and 7 static faces in Connecticut.  The signs range in size from 10.5 by 22 to 14 by 60.   The firm was founded in April 2009 by Charlie Ghione after stints as an […]

Can Tennessee Legislature Remedy Court Challenge?

Tennessee’s General Assembly has started considering changes to Tennessee’s billboard-control law because federal courts have ruled the law unconstitutional. The motivation to enact a new billboard law is to remedy a pending legal challenge regarding free speech (Thomas v. Bright). Similar constitutional challenges to billboard law arose in Oregon and […]

One More and One Less for JCDecaux in 4Q 2019

JCDecaux released 2019 revenue figures last week.  One more and one less. More total revenue. Total Revenue increased 1.3% in 4Q 2019 as an increase in street furniture revenue offset declines in transport and billboard revenue. Less Organic Revenue.  Organic revenues, excluding acquisitions/divestitures and FX declined 1.5% during the fourth quarter […]

How to Make Billboard Scaffolding

This 1 minute video shows how Formetco makes billboard scaffolding. Insider talked with Formetco Hardware Sales Manager Denise Roberts about scaffolding. Denise how long have you been making billboard scaffolding. Formetco has been manufacturing the same scaffold since 1979. Last year we sold over 100,000 linear feet in platforms alone, […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Cuerden Signs

Company:  Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR  72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden.  The firm originally painted signs.  Over time it entered the neon sign and billboard business.   The firm is owned and operated by the Burton family.  Jasper […]

Billboard Insider Classifieds February 1, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]