Other News

Company of the Day – Daily Billboards

Company: Daily Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL  32204 Phone: 904-281-0000 Daily Billboards owns 16 full size 14 by 48 billboards which can be changed every day in Jacksonville and two mobile billboards.  The changeable billboards are not digital but use letters. The Company’s has an affiliate, […]

Lamar Completes Refinancing

Baton Rouge, LA – February 6, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that it has completed $2.35 billion in refinancing transactions through its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), strengthening its balance […]

Selling Out of Home Versus Publishing

Jesse London has 25 years experience in media sales including 20 years selling out of home.  Last week he talked about how out of home complements mobile and digital ads.  Today he talks about selling out of home versus publishing. How would you sell out of home versus publishing? Print […]

Gutnick to Lead Workshop at Toronto OOH Congress

OUTFRONT Media Consultant, Digital Transformation Stephanie Gutnik will run a NewGen only workshop at the World Out of Home Organization Congress in Toronto from June 3-5. Gutnik, who was one of the winners of the Organization’s first Rising Star award in 2018, will lead an ‘Elbows Out’ session for NewGen […]

Company of the Day: Dakota Outdoor

Company: Dakota Outdoor Advertising Markets:  North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND  58501 Phone: 701-590-0992   Dakota outdoor advertising operates static and digital billboards in 18 communities in North Dakota and  Montana.  The company uses Daktronics digital billboards.  The company’s markets include: Alexander, ND Billings, MT Bismark, ND […]

Billboard Insider Classifieds February 8, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Digital Billboard Light Mitigation

“More and more regulatory authorities are requiring a lighting analysis for digital sign permitting.  I was getting 1 request a month a year ago.  Now I get 4-5 a month.” – Daktronics lighting expert Eric Johnson on the importance of lighting studies at a recent IBOUSA show. One of the […]

Scenic LA’s New Focus

LA’s Coalition to Ban Billboard Blight is rebranding to Scenic Los Angeles.  Looks like they’ve decided to take on LA’s wildposters.  Here’s the notice. [wpforms id=”9787″] Paid Advertisement

OOH Trends in 2020

The annual OAAA Trends webinar is the most popular of the OAAA webinar series, and “2020 OOH Trends” was presented this Wednesday, February 5. If you are an OAAA member and missed the presentation  you can visit the OAAA Webinar Library  where you can access the presentation deck and the […]

3 of a Kind: For Your Consideration

In recent times the streets and skies of La La Land are becoming increasingly filled with ‘For your consideration’ outdoor ad campaigns for television shows, recording artists and motion pictures, especially at this time of year with industry awards shows like the Golden Globes, the Screen Actors Guild Awards, the […]