PJ Solomon issued its 2020 advertising trends reports yesterday. Here’s a page from the report summarizing 2020 forecasts for out of home. Industry revenues will be down 15-20% in 2020. OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]
On the last Billboard Insider podcast Formetco’s Jim Poage said out of home companies should review their insurance policies to see if they cover workers who home office due to covid. Insider asked two out of home insurers for their opinion and here’s what they said. Brian Cone, The Cone […]
MONTREAL, Canada and ROME, Italy— August 5, 2020 — Broadsign, the leading out-of-home (OOH) platform, has been selected by Media One, a leader in Italian out-of-home advertising, to drive business enhancements and power a digital transformation of their key commercial signage assets. Media One’s network reaches millions of people every […]
Company: Logan Communications Market: Massachusetts Headquarters: 129 Border Street, East Boston, MA 02128 Phone: 617-569-8720 Email: info@logancommunications.com Logan Outdoor is a family owned business which was founded in 1980 and operates a billboard plant in the Boston area including a portfolio of prominent displays near Logan Airport. Insider talked with Alyson Goldberg, a partner in […]
The entire OOH industry was deeply impacted by the news of John Savey’s tragic passing. Insider wanted to pass along a few of the many comments we received from those who knew John or were impacted by this tragedy. “Both of us worked for Whiteco back in the 80’s, but […]
Jean-Francois Decaux’s comments on last seek’s JCDecaux earnings call highlighted the uncertainty as to how fast transit and airport advertising markets will recover from covid. Here are two slides which illustrate the company’s predicament together with Jean-Francois Decaux’s comments. Many JCDecaux’s transit markets haven’t recovered. As of last week, you […]
Yesterday Lind Media’s John Siegenthaler told us about how Lind Media turned the side of a building into a giant screen. Camel City Posters Liv Brown give her side of the story. By Liv Brown, Camel City Posters With movie theaters remaining closed due to COVID-19, communities are getting […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a […]
By Ken Klein, OAAA EVP, Government Affairs The nation’s health agency has launched a multi-media appeal for plasma donations to help fight the COVID-19 virus. The “donate plasma” call to action will appear on out of home OOH) media displays in more than a dozen top markets for four […]
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina Phone: 770.535.6310 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since […]
