With the largest reach of any media, OOH serves as a powerful marketing tool, especially for traditional brick-and-mortar and online retailers. The rapid growth of data analytics has further enhanced OOH’s ability to power retailers’ success by delivering ad messages to the intended target audiences through the most relevant OOH […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
In addition to running Oklahoma based LOOK Billboards Chris Cowlbeck is General Manager of the Independent Billboard Operators Operators USA. Insider caught up with Cowlback earlier this week. How has Covid impacted Look Billboards. It’s been more of a mind game dealing with the way the media and politics has […]
Today’s podcast guest is Scott Lafoy a 35 year out of home veteran and CEO of Link Media Outdoor says Link Media is always looking for acquisitions and it’s looking now. Here are the highlights of our conversation. Talk about your career and why you came to Link Media. I […]
Geopath’s DMA report dated 8/10/2020 shows that average daily miles travelled for July 27-August 2, 2020 is flat or slightly up in 115 markets and down slightly in 95 markets. In most markets average daily miles travelled is close to normal. Here’s the graph for Chicago. The Geopath report […]
Two current examples of Outdoor as a communication and free speech platform come courtesy of media mogul Oprah Winfrey and animal rights advocates LA Animal Save and The Animal Alliance. This month, Oprah Winfrey did something she had never done before. She dedicated the cover of The Oprah Magazine to […]
Company: M&M Outdoor Inc. Headquarters: 6473 Cherokee Drive, Indian Head Park, IL 60525 Market: Chicago, Illinois Phone: 708.784.0886 M&M Outdoor offers 23 Billboard locations & wallscapes all around the metro Chicago, Illinois area. Their inventory includes locations near Wrigley Field and the United Center. M&M Outdoor is a member of Geopath and OAAA. […]
Who would think that the management of a major public out of home company would celebrate a 35% revenue decline but COVID has changed everyone’s perspective. Here are comments of Clear Channel Outdoor Worldwide CEO William Eccleshare and CFO Brian Coleman on last Friday’s earnings call. William Eccleshare on the […]
Better than JCDecaux but worse than OUTFRONT or Lamar or Link Media was how you could summarize Clear Channel Outdoor’s second quarter 2020. Here are the results from the second quarter 2020 earnings release. Consolidated revenue declined 55% to $315 million during the second quarter of 2020. Americas was down […]
Boston Omaha, the public parent of Link Media Outdoor released second quarter 2020 financials. Here are the results of the second quarter 2020 earnings release. We’ve broken out Link Media’s performance below. Link Media Outdoor Performance for Second Quarter 2020 (000’s) Link Media Outdoor revenues declined 7% to $6.7 million […]
