As I reported in the May 7, 2024 issue of Billboard Insider (“ROTHFELDER ON THE FTC’s NON-COMPETE RULE”), the Federal Trade Commission issued an administrative rule banning non-compete agreements in employment. These non-compete clauses are regularly used in the out of home industry, and are designed to protect the business […]
HONG KONG, Aug. 26, 2024 /PRNewswire/ — JCDecaux Transport, the leading Out-of-Home (OOH) media company in Hong Kong, proudly introduces the largest Spectacular Digital display at Hong Kong International Airport (HKIA), offering a dynamic impact to air passengers around the globe. This new installation ensures a lasting impression from the start to the end of […]
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 140 faces in the Panama City area including Bay, Gulf, Jackson and Washington County markets The company operates Watchfire, Daktronics and YESCO […]
Insider is listening on Friday morning to Federal Reserve Chair Jerome Powell give his strongest signal yet that interest-rate cuts are coming soon, saying the central bank intends to act to stave off a further weakening of the U.S. labor market. Of course, the overall economy is important, but the […]
An eastern out of home executive weighs in on the Richard Rothfelder”s article reviewing Texas DOT vs Primary Media. “Seems like the judge got it wrong. I haven’t reviewed the case and all the details, but it sounds like the billboard company got screwed. Government not following through on their […]
An ad contract is binding on you as well as your out of home client. That’s the lesson of National Advertising vs Wilson Auto Parts. Here are the facts. In April 1985 Wilson Auto Parts (“Wilson”) signed a 3 year contract to advertise on a 12′ by 36′ billboard owned […]
Company: Premier Media PA Markets: Pennsylvania, New York Address: 717 Market Street, Suite 426, Lemoyne, PA. 17043 Email: info@premiermediapa.com Phone: 717-737-7979 Premier Media operates an out of home plant with more than 130 faces in central Pennsylvania, western Pennsylvania and New York. The company’s affiliates also operated a mobile billboard […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve your close ratio, shorten your sales cycle, and strengthen your relationship with potential advertisers. And yet OOH salespeople hardly ever ask this question. We’ll get to that question in a moment. […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of June 2024. Some observations: Debt costs were stable at the three public OOH companies during the second quarter of 2024. […]
