Other News

Spotzi Provides IBO Speedway Mapping Info

2024-03-26  Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]

Natalie Kessler Joins Williamson & Associates

Williamson & Associates is honored to announce the addition of Natalie Kessler as Associate Broker. In keeping with our business model of having an M & A team made up of only professionals who have broad-based experience in the OOH industry, we are very excited to welcome Natalie. Natalie brings […]

Company of the Day: KS Billboards

Company: KS Billboards Markets:  Kansas Address: Wichita, Kansas Email: sales@ksbillboards.com Phone: 316-425-4125 KSBillboards.com sells advertising on 15 digital billboard locations in Witchita, Kansas.   Billboard Insider talked with Kacie Edwards Kacie Edwards, KS Billboards How did you get into the out of home business? Around 10 years ago we erected our first billboard on North Rock […]

5 Things About Lamar

Here are five things about Lamar Advertising Billboard Insider learned from reading  Lamar Advertising’s 2023 10-k. Billboards, Billboards, Billboards Lamar is all about roadside billboards.  Roadside billboards have averaged 88-89% of Lamar’s total revenue for the past 10 years.  The company’s highway sign logo business has accounted for 4-6% of […]

Clear Channel Finalizes Details on New $375 Million Term Loan

Clear Channel issued a press release confirming details on a new term loan debt facility through their wholly owned subsidiary, Clear Channel International B.V. (“CCIBV”).   CCIBV closed on the agreement on March 22nd with J.P. Morgan Chase Bank as the agent on the loan facility. Proceeds of the CCIBV Term […]

A Speed Limit Can Determine Design

Distance and legibility matter most when it comes to billboards. They’re mostly experienced by the drivers that are passing by it. As a billboard designer, I’m constantly watching the billboards and really trying to experience them as if I’ve never seen them before. I think it would be very important […]

Company of the Day – L&W Outdoor Advertising

Company: L&W Outdoor Advertising Headquarters: 6102 W 400 N, Greenfield, IN 46140 Market: Indiana Phone: 317-894-7110 Email: lwoutdoor@myninestar.net L&W Outdoor Advertising, Inc. is Indiana’s Interstate Billboard Company. Located just east of Indianapolis with signs serving most of the major interstates in Indiana. Founded in 1983, L&W began with Larry Weaver […]

Gephart and Lytle on Sales Management Courtesy Calls

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris  discussed the OOH sales management trap.  Today they explain the importance of sales manager courtesy calls. Kevin Gephart.  Somebody had a comment after […]

Verde Outdoor Adds 280 New York and New Jersey Faces

[TEMPE, Ariz. – March 25, 2024] – Verde Outdoor Media, an independent provider of outdoor advertising solutions, today announced the expansion of its billboard inventory into new markets spanning Hudson Valley, New York, and Northwest New Jersey. This strategic move significantly broadens Verde Outdoor’s reach, enabling advertisers to connect with […]

Company of the Day: Kevani Outdoor

Company: KEVANI Markets:  California, New York Headquarters: 1013 S. Los Angeles St, Suite 8A, Los Angeles, CA 90015 Phone: 310-579-9343 Email:  info@kevani.com KEVANI is an out of home sales organization which specializes in high profile out of home assets.  The company has 24 total display faces including 16 digital faces, primarily in […]