Paris, June 2nd 2020 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide […]
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Company of the Day: IMM Outdoor
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you […]
Inrix Reports Another Week of Traffic Growth
Nationwide passenger traffic increased by another 3% for the week ended May 29 according to the Inrix US National Traffic Volume Synopsis #11. Personal travel was 84% of normal for the week ended May 29, up from 81% of normal for the week ended May 22. Traffic has now returned […]
State Supreme Court Denies Award of Outfront Attorney Fees Over Billboard Dispute
The Indiana Supreme Court threw out an award of more than $237,000 in attorney fees to Outfront Media, and other defendants in a lawsuit over seven billboards outside Utica, Indiana. Justices found the Clark Circuit Court lacked a basis for awarding fees to the parties who sued a regional development […]
Extra Credit Projects Founder Rob Jackson Publishes OOH Design Book
GRAND RAPIDS, Mich—Muhammed Ali, Betty Ford, Kobe Bryant and other icons are the center of a new book featuring the lifetime national tribute work of creative turned author Rob Jackson and his agency Extra Credit Projects (ECP).Today Jackson announced the release of Reflect, a book cataloging their last 20 years of commemorative billboard […]
FOARE College Scholarships
Got kids in college or heading to college? June 30 is the deadline to apply for one of the scholarships offered by the Foundation for Outdoor Advertising Research and Education (“FOARE”). The foundation awards five general student scholarships and six named scholarships consisting of $5,000 each; the Allman Family Business […]
Company of the Day – Interstate Outdoor Advertising
Company: Interstate Outdoor Advertising Headquarters: 905 North Kings Highway,Cherry Hill, NJ 08034 Markets: Philadelphia New Jersey New York The Hamptons Chicago San Francisco Los Angeles Miami Washington, D.C. Phone: 856.667.6620 Email: sales@interstateoutdoor.com Interstate Outdoor began in Cherry Hill, NJ in 1984 with a focus on outdoor advertising opportunities in the […]
Which public OOH company grew revenues faster than expenses over the past 7 years?
Which Out of Home company grows revenues faster than expenses? Look at the chart below. Insider computed the change in revenues and expenses for Clear Channel, OUTFRONT and Lamar for the past 7 years. Lamar is the only company which grew revenue faster than expenses. Lamar’s revenues grew 5.8%/year for […]
Terry Carmody: The Last Few Weeks Have Been Encouraging
In addition to owning some out of home assets in New York, Atlanta and Chicago, Terry Carmody handles sales for Integration Media, a specialist out of home company which works closely with IBOUSA. Here’s a summary of Terry’s zoom comments recently to IBOUSA Associates on national advertising. How Integration is […]
Duck Duck Go on 2,245 US Billboards
Duck Duck Go is running a campaign on 2,245 billboards in the US and 2,261 billboards in Europe. The campaign highlights the fact that DuckDuckGo gives users better privacy. Click on the map below to see where the boards are located. There’s a discussion at ycombinator over whether the […]