Is Your Case Study Strong Enough to Win A Media Plan Award? The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies by budget size. Eligibility for the 2020 OOH Media Plan Awards competition requires an OOH campaign ran […]
Company: L&W Outdoor Advertising Headquarters: 6102 W 400 N, Greenfield, IN 46140 Market: Indiana Phone: 317-894-7110 Email: lwoutdoor@myninestar.net L&W Outdoor Advertising, Inc. is Indiana’s Interstate Billboard Company. Located just east of Indianapolis with signs serving most of the major interstates in Indiana. Founded in 1983, L&W began with Larry Weaver […]
Today’s podcast guest is Stephen Johnson of Waller Outdoor. He talks about what he’s learned while building and running his first digital billboard in Waller, Texas. Stephen how did you get interested in a digital billboard. My parents started to work in the newspaper business when I was a little […]
Spratlin Outdoor has divested bulletin assets in Georgia to Horton Outdoor. Williamson and Associates brokered the transaction. Insider talked with Marty Williamson. Did Spratlin sell all their boards or do they own others? With the exception of 1 location on I-20 in Metro Atlanta, Spratlin Media sold all other assets […]
Insider has always said we learn from each other. I was particularly struck by Outfront’s Northeast Creative Director Tim Wasicki and his explanation of their Black Heart Campaign. You might have already seen it on LinkedIn, but with Outfront’s permission we provide it below for our readers to view. […]
By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]
By Paul Wright, founder and CEO of SignValue Is it a good time to sell my billboard plant? What kind of price do you think we can get? How long will it take? These are all good questions, but they are just the tip of the iceberg. Our clients are […]
A Choice Media Billboard made a New York Times story on the coronavirus in West Texas. The digital billboard was carrying a Masks Save Lives message in Lubbock. The Times article is In West Texas, Lingering Distrust in Public Health Measures as Virus Spreads. Insider talked with Choice Media President/CEO Brad […]
Geopath as updated the Top 100 DMA’s – Average Daily miles travelled report through July 3rd. Since April there has been a significant growth in daily miles travelled in all DMA’s. You should lookup your DMA and send the info to your customers. Here’s the report for the #1 rated […]
