Gerry Tabio has 35 years experience in helping media companies grow revenues. Last week the talked about the only 2 factors that contribute to reliable sales growth. Today he talks about the importance of bringing creative ideas to key accounts. You’ve noticed that top performers often have lots of small […]
Company: Page Outdoor Advertising Markets: Missouri Address: 1046 Osage Beach Rd, Osage Beach, Missouri Email: pagesignservices@gmail.com Phone: 573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri. The firm is owned by James Page. To receive a free morning […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Here is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the salesperson mostly listening. A general rule of thumb is that the prospect should be talking about 70% of the time. Typically, in most OOH sales meetings the opposite occurs. We […]
What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider’s favorites. Out of home lease costs should be less than20% of revenues. Lease costs may have to be higher in urban areas, but they shouldn’t exceed 20% in rural […]
EIGHTY FOUR, Pa. (July 25, 2024) – Transformation Media – a division of 84 Lumber Company – is announcing it has acquired a back-to-back digital billboard strategically positioned in Monroeville, Pennsylvania’s commercial corridor along William Penn Highway (Business Route 22). This is the newest billboard constructed in the area in […]
Boston Omaha Corporation Announces Adoption of $20 Million Class A Common Stock Repurchase Program 07/25/2024 OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (NYSE: BOC) (the “Company”) announced today that its Board of Directors (the “Board”) approved a share repurchase program under which the Company can repurchase up to $20,000,000 of its Class […]
Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]
Some reader feedback on Gerry Tabio’s How to Grow Your Out of Home Company. Randy Jackson of Venture Outdoor Advertising says compensation plans should encourage early account renewals. I am a big fan of Gerry’s mindset here. To build on your existing business seems obvious, but I have seen many […]
Yesterday, Todd & Richard at up to something agency announced a new OOH Creative Training Course. Insider was intrigued, so we caught up with Richard Molinaro to get the details. Richard, Tell us about 18 Months to Bigger, Beefier Contracts? The quality of your creative directly affects the quantity of […]
